Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pelanggan di Rumah Makan Zam-Zam Dr Mansyur

Abstract

This research aims to determine the effect of service quality and facilities on customer satisfaction at Zam Zam Dr Mansyur Restaurant. This type of research is quantitative. The data source was obtained through distributing questionnaires to customers at Zam Zam Dr Mansyur Restaurant. The sampling technique used was accidental sampling with the criteria being regular customers at the Zam-Zam Dr Mansyur restaurant and customers who had previously purchased food at the Zam-Zam Dr Mansyur restaurant as many as 100 respondents. The analysis technique used is multiple linear regression analysis technique. The results of this research indicate that partially the quality of service and facilities influences customer satisfaction. Simultaneously, the quality of service and facilities influences customer satisfaction