Pengaruh Kualitas Layanan dan Harga terhadap Kepuasan Pasien di Rumah Sakit Pendidikan Prof. Dr. Chairuddin Panusunan Lubis

Abstract

The aim of this research is to determine and analyze the influence of Service Quality and Price on Patient Satisfaction at the Prof. Teaching Hospital. Dr. Chairuddin Panusunan Lubis. The population in the study were patients seeking treatment at the Prof. Teaching Hospital. Dr. Chairuddin Panusunan Lubis. The sample used in this research was 100 respondents. The data collection technique in this research uses a questionnaire or questionnaire technique. Data analysis techniques use descriptive analysis and multiple linear regression analysis. Data processing in research uses SPSS 26. Based on partial research results, it shows that Service Quality has a positive and significant effect on Patient Satisfaction, Price has a negative and significant effect on Patient Satisfaction. Based on the Simultaneous Test (F), the variables of Service Quality and Price have a significant effect on Patient Satisfaction. And based on the test results, the Coefficient of Determination of the independent variable is able to influence the dependent variable by 51.2%.