Modalitas dalam Kontestasi Politik (Studi terhadap Kemenangan Nalladia Ayu Rokan pada Pemilihan Calon Legislatif di Provinsi Riau Tahun 2024)

Abstract

The 2024 general election will be held simultaneously to elect the prsident and vice president, and member of regency/city and provincial level legislatures. legislative candidate members must have modalities as the main capital in participating in general elections. this research uses descriptive qualitative method by collecting premier data through interviews, observation and documentation. the research result show that Nalladia Ayu Rokan has accumulated three capitals, such as political capital, social capital and economic capital. the first political capital is political capital. Nalladia Ayu Rokan's political capital is superior to that of other legislative candidates. with the political position held by her father, the regional head of Rokan Hilir Regency, she was able to mobilize voters to obtain votes, as well as support from political parties and succes teams who worked stucturally in the field the next capital is social capital. by carrying out social interactions, communicating directly with the community, she succeeded un forming community trust. the third capital is economic capital such as campain funds originating from personal assets and party cash funds to carry out political costs in gaining support from the community.