Pengaruh Quick Service dan Customer Experience terhadap Customer Loyalty pada Warkop Agam Grand Central Medan

Abstract

The proliferation of Warkop (Coffee Shop) culinary businesses causes competition among other Warkop which tries to improve its quality so that it is different from competitors. This study aims to determine and analyze the effect of Quick Service and Customer Experience on Customer Loyalty Warkop Agam Grand Central Medan. This research is associative research and the type of data used is quantitative data. The population in this study were unknown customers of Warkop Agam Grand Medan. The number of samples in this study were 140 people with sampling techniques using purposive sampling with age criteria 17-41 and above and the number of visits at least more than 2 times. Data analysis used multiple linear regression analysis. The data is processed statistically with the SPSS program, namely the t test model, F test and the coefficient of determination (R2). The results showed that simultaneously Quick Service and Customer Experience had a positive and significant effect on Customer Loyalty Warkop Agam Grand Central Medan.