Analisis Bauran Pemasaran (Marketing Mix) Maggot Black Soldier Fly (Hermetia illucens) di Kota Medan

Abstract

The aim of this research is to identify the characteristics of marketing institutions, marketing of Maggot Black Soldier Fly products, and marketing channels of Maggot Black Soldier Fly in Medan City, analyze marketing margins, farmer's share, and marketing costs for Maggot Black Soldier Fly products, and analyze the marketing efficiency of Maggot Black Soldier Fly in Medan City. This research was conducted in July 2022 - August 2022. The research method used in data collection was using a survey method with respondents marketing Black Soldier Fly Maggot cultivators in Medan City with the selected sample taking by following the marketing channels from producers to consumers. Data collection was carried out using interview techniques using a questionnaire. Data analysis includes marketing costs, marketing margins and farmer's share from each marketing channel. The results of this research indicate that there are II marketing channels. Breeders and final consumers and Breeders, producers and final consumers. Farmer's Share obtained in marketing channel I was 70.07% and channel II was 70.61%. The research results show that the marketing efficiency of the Maggot Black Soldier Fly marketing channel in Medan City is efficient because it has an efficiency value of >1.