Analisis Implementasi Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, dan Habit terhadap Penerimaan Teknologi Elektronik Online Payment dengan Menggunakan Model Utaut 2 pada Mahasiswa S1 Akuntansi Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara

Abstract

This study aims to identify and analyze the influence of performance expectancy, effort expectancy, social influence, hedonic motivation, and habit on the acceptance of electronic online payment technology using the UTAUT 2 model among undergraduate accounting students at the Faculty of Economics and Business, University of North Sumatra. This research is associative and employs a quantitative approach. The data used in this study are primary data collected through questionnaires from a sample of 94 undergraduate accounting students at the Faculty of Economics and Business, University of North Sumatra. The analytical technique used is multiple linear regression analysis. The results of this study indicate that performance expectancy has a positive and significant impact on the acceptance of electronic online payment technology among undergraduate accounting students at the Faculty of Economics and Business, University of North Sumatra. Effort expectancy also has a positive and significant impact on acceptance, as does social influence, hedonic motivation, and habit.