Model Pengembangan Desa Wisata Berbasis Agrowisata Berkelanjutan dalam Meningkatkan Kesejahteraan Masyarakat Kabupaten Tapanuli Utara

Abstract

community welfare, incorporating sustainable agrotourism as a moderating variable. Agrotourism is a promising sector in North Tapanuli, where many tourism villages have been developed to leverage the region's agricultural-based geographical advantages. Sustainable agrotourism is expected to address the negative impacts that may arise between the agricultural and tourism sectors, as well as to optimize tourism village development to enhance community welfare. The analysis uses both quantitative and qualitative methods, with hypothesis testing as the primary approach. The results indicate that, overall, the tourism village development model significantly influences community welfare. However, on a partial basis, community participation does not significantly impact community welfare, suggesting that not all aspects of tourism village development have a uniform effect. Furthermore, the overall tourism village development model has a significant effect on sustainable agrotourism. In contrast, community participation and rural tourism products individually do not have a significant impact on tourism village development, highlighting variations in the influence of tourism village development on sustainable agrotourism. Sustainable agrotourism has a proven significant effect on community welfare, although safety considerations show no significant influence. This emphasizes the importance of including a broader range of variables in assessing the impact of sustainable agrotourism. Additionally, overall tourism village development has a significant effect on community welfare through sustainable agrotourism. However, community participation and rural tourism products do not make a significant direct contribution to community welfare via sustainable agrotourism. A novel finding from this study is the tourism village development model that emphasizes sustainable agrotourism as a primary driver in achieving community welfare. The implications of these findings may provide new directions for sustainable tourism village development by holistically considering the interactions between various aspects in the context of tourism village and sustainable agrotourism development.