Pengaruh Budaya Organisasi dan Komitmen Organisasional terhadap Kinerja Sales Officer Studi Kasus PT. Bank Tabungan Negara Cabang Medan

Abstract

If a company or organization has poor performance, it will face a hard time meeting customer need, which can have a negative impact on profits, reputation, and sales. On the other hand, if a company performs well, it gradually achieves important goals and results. This study focuses on the effects of organizational culture and organizational commitment on the performance of sales officers of PT. Bank Tabungan Negara Medan Branch. To collect data, quantitative research uses observation, documentation, and questionnaires. The total number of respondents is 58 people. The data are analyzed using multiple regressions. The results show that organizational culture affects sales officer performance with a sig value of 0.000 less than 0.05 and organizational commitment affects sales officer performance with a sig value of0.000 less than 0.05.