Analisis Penggunaan Gaya Bahasa pada Produk Iklan Makanan 食品广告中语言修辞手法的运用分析 《Shípǐn guǎnggào zhōng yǔyán xiūcí shǒufǎ de yùnyòng fēnxī》

Abstract

This research discusses the analysis of the use of language styles in food advertisements. This study uses two theories, namely Functional Systems Linguistics (TLSF) and stylistics, where stylistic theory is used to discuss how language styles are used in 10 food advertisements. The researchers used the theory of functional systems linguistics (TLSF) and stylistics to describe the language styles found in 10 food advertisements. The data source of this research is the Blibli application. The type of research used by the author uses a descriptive qualitative approach and a phenomenological approach. The results of this study are 23 data which show that (1) there are six language styles in food advertisements, namely exaggeration, repetition, rhetorical questions, duality, metaphor, and comparison. (2) The most dominant language style in food advertisements is exaggeration. Based on the author's analysis and conclusion, the author puts forward the following results: There are six language styles used in food advertising products, namely: Hyperbole, repetition, comparison, metaphor, rhetoric, and parallelism. In food product advertisements, the most widely used style is hyperbole, followed by repetition, third by comparison, fourth by metaphor, and finally rhetorical questions and paralism.