A Critical Discourse Analysis on Vivek Ramaswamy’s Speech “An American Identity Crisis” in Hillsdale College

Abstract

This study examines the use of language in Vivek Ramaswamy's speeches, applying van Dijk's Critical Discourse Analysis (CDA) model to understand how Ramaswamy employs language to advance and defend his worldview. The aim is to provide a compelling case study on the role of language in conveying power and ideology. The methodology, based on Creswell's (2014) qualitative research approach, integrates qualitative and quantitative data, with a focus on enhancing mixed methods through specific examples and illustrations. The primary data source is a transcription of Ramaswamy's speech titled "An American Identity Crisis," available on Hillsdale College's YouTube channel. The analysis centers on two layers of CDA: macrostructure and microstructure. Findings indicate that Ramaswamy’s macrostructure reflects a conservative critique of contemporary U.S. social, political, and economic issues, advocating for traditional values and proactive national strategies. Microstructurally, his speech employs rhetorical and stylistic devices to enhance coherence and engagement, fostering a sense of unity and shared purpose. This study highlights the persuasive power of Ramaswamy’s language and its role in conveying his ideological stance, offering insights into the complex dynamics of socio- political discourse in America.