Pengaruh Servicescape, Social Media Marketing, dan Destination Image terhadap Minat Berkunjung Kembali (Revisit Intention) pada Objek Wisata Taman Hutan Kota Langsa

Abstract

This research aims to investigate the effects of Servicescape, Social Media Marketing, and Destination Image on Revisit Intention at Langsa Forest Park Tourist Attraction This associative causal research carries out quantitative associative analysis with SPSS software, incorporating classical assumption test and double regression linear analysts Data is collected from a sample of 185 respondents at the location using questionnaires. The research shows that Servicescape, Social Media Marketing and Destination Image have positive and significant effects on Revisit Intention