Pengaruh Persepsi Harga, Atribut Produk Wisata dan Sosial Media Marketing Terhadap Keputusan Berkunjung di Pantai Kenangan Tigaras

Abstract

This research aims to determine and analyze the influence of price perceptions, tourism product attributes and social media marketing on the decision to visit Kenangan Beach Tigaras. This research is associative research and the type of data used is quantitative data. The analytical method used is descriptive analysis and multiple linear regression analysis. The population of this research is visitors to Kenangan Beach Tigaras whose population is unknown. The sample in this study amounted to 90 using a purposive sampling technique with the criteria of visitors who were visiting Kenangan Beach Tigaras. The results of this research show that simultaneously price perceptions, tourism product attributes and social media marketing have a positive and significant influence on the decision to visit Kenangan Beach Tigaras. The research results partially show that price perception has a positive and significant influence on the decision to visit Kenangan Beach Tigaras, tourism product attributes partially have a positive and significant influence on the decision to visit Kenangan Beach Tigaras and social media marketing partially has a positive and significant influence on the decision to visit to Kenangan Beach Tigaras.