Pengaruh Servicescape dan Customer Experience terhadap Customer Satisfaction di Seis Cafe & Public Space Medan

Abstract

This research was conducted at Seis Cafe & Public Space Medan. The study aimed to determine and analyze the influence of servicescape and customer experience on customer satisfaction at Seis Cafe & Public Space Medan. The population of this study was customers of Seis Cafe & Public Space Medan. The sample size for this study was 135 respondents, using a purposive sampling technique. Data collection was carried out using a questionnaire. The data analysis technique employed in this study was multiple linear regression analysis. The results of this study indicate that, partially, servicescape has a positive and significant effect on customer satisfaction, and customer experience also has a positive and significant effect on customer satisfaction. Simultaneously, servicescape and customer experience have a positive and significant effect on customer satisfaction at Seis Cafe & Public Space Medan.