Pengaruh Harga, Social Media Marketing, dan Celebrity Endorser Terhadap Keputusan Pembelian pada 3 Second Ruko Medan

Abstract

This research aims to analyze the influence of price, social media marketing, and celebrity endorsers on purchase decisions at 3 Second Ruko Medan. This type of research is associative with a quantitative approach. The type of data used in this research is primary, obtained through questionnaires with a sample size of 250 consumers of 3 Second Ruko Medan. The analytical technique used is multiple linear regression. The results of the study show that price, social media marketing, and celebrity endorsers simultaneously influence purchase decisions at 3 Second Ruko Medan. Price has a simultaneous effect on purchase decisions at 3 Second Ruko Medan. Social media marketing has a simultaneous effect on purchase decisions at 3 Second Ruko Medan. Celebrity endorsers have a simultaneous effect on purchase decisions at 3 Second Ruko Medan.