Strategi Content Marketing Instagram @Needirishforchill Medan dalam Mempertahankan Brand Engagement

Abstract

This research is entitled "Instagram Content Marketing Strategy @Needirishforchill Medan in Maintaining Brand Engagement". The purpose of this research is to find out how Instagram content marketing strategy @Needirishforchill Medan maintains brand engagement. This research uses a qualitative approach with descriptive research methods. There were three informants in this study. The data collection techniques used were interviews, observation and literature study. The collected data will be analyzed using condensation techniques, data presentation and drawing conclusions. The data validity test was carried out using triangulation. The research results show that needirishforchill's content marketing strategy utilizes Instagram features using the new media concept. Needirishforchill Medan manages the uploaded content of the @needirishforchill Instagram account and must be active and consistent and responsible in determining the content concept theme of each @needirishforchill Instagram account upload. Through its Instagram account, Needirishforchill Medan tries to build relationships with both its Instagram followers and not.