Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Behavioral Intention to Use Pengguna Gopay Studi Kasus Mahasiswa Akuntansi Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara

Abstract

This research aims to determine and analyze the influence of Perceived Usefulness and Perceived Ease of Use on the Behavioral Intention to Use of Gopay Users. Case Study of Accounting Students, Faculty of Economics and Business, University of North Sumatra. The population in this study was 282 students. Research data was obtained through interviews and distributing questionnaires. The data analysis technique was carried out using multiple linear regression analysis. The results of the research at the significance level α = 5% (0.05) show that the results of the t test of Perceived Usefulness have a positive and significant effect on Behavioral Intention to Use. Perceived Ease of Use has a positive and significant effect on Behavioral Intention to Use. The results of the F test show that Perceived Usefulness and Perceived Ease of Use both have a positive and significant effect on Behavioral Intention to Use. The coefficient of determination (R2) shows that Behavioral Intention to Use can be explained by the independent variables, namely Perceived Usefulness and Perceived Ease of Use, amounting to 71.2 percent, while the remaining 28.8 percent is explained by other factors outside this research model.