Peran Komunikasi dan Pelayanan dalam Meningkatkan Kepuasan Pelanggan PT Jamkrindo Cabang Medan

Abstract

Background: Customer satisfaction is a measure of how well the products or services provided by a company meet or exceed customer expectations. Therefore, quality communication and service are needed to increase customer satisfaction. Satisfied customers will give positive feedback that will improve the company's image in the eyes of the public. Objective: This study aims to analyze the role of communication and service in improving customer satisfaction at PT Jamkrindo. In the competitive business world, effective communication and high-quality service are important factors that affect customer satisfaction. Methods: The population in this study is employees of PT Jamkrindo Medan Branch with 10 respondents. The data sources used in this study are using primary and secondary data sources. The data collection technique was carried out by observation and questionnaire. Results: The results of the study show that open, clear, and responsive communication, as well as fast and appropriate service, are the main factors in building better customer satisfaction. Conclusion: The results of the study show that open, clear, and responsive communication, as well as fast and appropriate service, are the main factors in building better customer satisfaction.