Pengaruh Kenaikan Cukai Rokok terhadap Keputusan Pembelian Rokok (Studi Kasus pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara)

Abstract

This study aims to analyze the effect of increasing cigarette excise on cigarette purchase decisions among students of the Faculty of Social and Political Sciences, Universitas Sumatera Utara. In line with the government's efforts to reduce the prevalence of smoking and increase state revenue, the cigarette excise increase policy has become one of the instruments relied upon. This study uses a quantitative approach with a survey as a data collection method, involving respondents who are active smokers at the Faculty of Social and Political Sciences, Universitas Sumatera Utara. The results of the study indicate that the increase in cigarette excise has a significant effect on reducing the number of cigarette purchases, although the effect varies based on the income level and smoking habits of respondents. These findings provide insight for policymakers to consider socio-economic factors in designing more effective excise policies. Overall, cigarette excise increases can be an effective tool in reducing cigarette consumption, but the impact is not always linear for all levels of society.