Pengembangan Strategi pada Bisnis Kuliner Nyeblak

Abstract

Business strategy development is the process of planning and implementing strategic steps to achieve business goals effectively and efficiently. This strategy aims to enhance competitiveness, create added value, and ensure business sustainability amid dynamic competition. The culinary industry continues to grow with increasing competition, making innovation and the right strategies key to success. This study aims to develop an effective business strategy for a culinary business based on traditional food, specifically seblak, through a case study on the Nyeblak business. Using a quantitative approach and descriptive analysis, this research explores key factors such as product quality, digital marketing, financial management, and product innovation. From the perspective of current market conditions, the demand for convenient and delicious fast food is increasing, especially among young people and students. The product design in this study includes menu variation innovation, raw material optimization, and attractive packaging strategies. Strengthened digital marketing strategies and sound financial management are expected to enhance competitiveness and support sustainable business growth in the culinary industry. The analysis results indicate that competitiveness can be improved through menu differentiation, optimal use of social media, and the implementation of standard operating procedures (SOP) to maintain product consistency.