Pengaruh Faktor Sosial Petani Cabai Merah Terhadap Tingkat Adopsi Pupuk Organik (Kasus: Desa Pertumbuken, Kecamatan Barus Jahe)

Abstract

BAGAS ARIANGGA (200304172) with the thesis title is “The Influence of Social Factors of Red Chili Farmers on the Adoption Rate of Organic Fertilizer (Case Study: Desa Pertumbuken, Kec. Barus Jahe)”, supervised by Ibu Emalisa. This research examines the influence of social factors of red chili farmers on the adoption rate of organic fertilizer. (case: Desa Pertumbuken, Kec. Barus Jahe). The analysis tool used in this research is multiple linear regression analysis. The research results show that farming experience and cosmopolitanism level have a significant influence on the adoption rate of organic fertilizers, while other factors such as age, education level, and number of family dependents do not have a significant influence. This research is important because it provides a deeper understanding of the social factors that influence farmers' decisions to adopt organic fertilizers. By understanding these factors, more effective strategies can be designed to encourage the use of organic fertilizers among farmers. The contribution of this research offers insight into how social factors affect red chili farmers' decisions to adopt organic fertilizers. By taking the case of Desa Pertumbuken, this research successfully identified the relationship between the social characteristics of farmers and their interest in this agricultural innovation. The research findings can serve as an important foundation for the development of more effective extension strategies and agricultural policies to encourage the use of organic fertilizers among farmers. Thus, this research doesn’t only provides academic insights but also has practical implications in efforts to achieve more sustainable agriculture.