Strategi Peningkatan Resiliensi Pangkalan pada Agen Gas Kabupaten Karo terhadap Digitalisasi Penyaluran LPG Subsidi dengan Metode SWOT dan QSPM

Abstract

PT Petro Mulia Pratama, a distributor gas, has implemented digitalization policies utilizing the MyPertamina app and "Subsidi Tepat LPG 3 Kg" website. Adaptation challenge to the application is evident with the application adoption rate reaching only 61.25% from November 2023 to March 2024. Therefore, this study aims to provide strategies that can help the company and similar distribution agencies overcome digitalization challenges and increase resilience in facing the use of information technology in the subsidized LPG gas distribution industry. The research method used is descriptive survey, with data collected through observation, interviews, and questionnaires during the research period. The analysis shows that the majority of bases have a moderate level of digital resilience. However, there are still bases with low resilience levels, resulting in the failure to achieve the digitalization targets set by PT Pertamina. From the SWOT analysis, 18 strategies are proposed to increase resilience and the success of digital transformation. These strategies include application training for MyPertamina PICs at each base, collaborative advertising, technology investment, and improving customer service. The best strategy identified through the QSPM matrix analysis is application training for all MyPertamina PICs at each base. The recommendations provided include the implementation of continuous training to enhance employees' digital competencies and long-term monitoring of changes in digital resilience..