Unveiling Market Behavior Architectural Design for Behavior-Based Revitalization

Abstract

This report explores the revitalization of Tavip Market in Binjai City through the lens of behavioral architecture. Once a bustling hub, Tavip Market has experienced a decline. This study analyzes and proposes interventions addressing the market's physical and functional aspects to create an environment that meets the contemporary needs of vendors and visitors. The research highlights the market's significance within community activities, recognizing its role as a socio-economic and communal space. By applying behavioral architecture principles, the study investigates user behaviors, preferences, and spatial interactions within the market. Using this behavioral data, design strategies are formulated to enhance user experience, circulation, and community spirit. Proposed interventions include the adaptive reuse of existing structures, integration of wayfinding technology, and creation of flexible spaces for cultural and commercial activities. Special attention is given to the configuration of exterior and interior layouts to optimize stall functionality and market connectivity with its surroundings.