| dc.description.abstract | Currently, the development of the MICE (Meeting, Incentive,
Convention and Exhibition/Event) industry itself has experienced
significant growth in the last few years. Medan itself is included in
the 16 MICE destination cities that have been determined by the
government, including the cities of Jakarta, Surabaya, Yogyakarta,
Makassar, Medan, Lombok, Bali and Manado. This industry itself
can create economic opportunities by driving the tourism,
hospitality, transportation and other related industries. Therefore,
this design is necessary considering that this industry has become
an important factor in destination development strategies, making a
positive contribution to economic growth, tourism and global
business connections. The neo vernacular concept itself is also
implemented in this building. With this, this building will not only be
an economic boosting factor in the city of Medan, but can also
facilitate the return of culture that is starting to disappear over time. | en_US |
