Strategi Pemasaran Paket Wisata pada PT Yuk Kita Tour

Abstract

The purpose of writing is to find out the marketing strategy at the PT. Yuk Kita Tour Travel Bureau in marketing and selling its tour package products to consumers and the inhibiting factors in the marketing carried out. Writing this report uses a qualitative descriptive method to obtain an overview of various information related to marketing strategy at PT. Yuk Kita Tour. The research method uses data collection techniques: observation, interviews, document study and library study. The data obtained was then analyzed qualitatively and presented descriptively. The research results show that the background for focusing the tour packages owned by PT. Let's Tour because of market demand and the attraction that tourist bureaus have, namely facilities and services, while the marketing strategy involves direct marketing to consumers and promotions through canvassing, advertising, door to door and sales promotion. The conclusion of this research is that market or consumer demand focuses the bureau on tour package products, as well as marketing strategies carried out by observing market analysis, providing direct and indirect pricing and marketing policies and discussing the obstacles faced by PT. Yuk Kita Tour often has competition with other agencies, locations and solutions to provide the best possible service to tourists.