Analisis Wacana Kritis dalam Berita Citayam Fashion Week di Media Massa

Abstract

This research discusses the critical discourse analysis of Citayam fashion week in mass media. This research addresses three issues: discourse structure, social cognition,and social context. It applies the Teun A. van Dijk's theoretical model of critical discourse analysis. Data were collected through observation followed by note-taking, and presented through both formal and informal approaches. The research results indicate that the news about Citayam fashion week on detik.com and kompas.com is divided into three sections: Firstly, the discourse structure, which consists of macrostructure, superstructure, and microstructure The macrostructure includes themes /topics, and subthemes. The superstructure includes title, lead and story. The microstructure is divided into four elements, namely: semantic, syntactic, stylistic, and rhetorical. Elements in semantics include setting, detail, intent, and presupposition. Meanwhile, elements in syntax include tenses, coherence and pronouns. In the analysis of social cognition, the scheme that plays a role in detik.com and kompas.com is the event scheme. Finally, the social context represented in detik.com and kompas.com is the practice of power and access influencing discourse.