| dc.description.abstract | Under the Sustainable Development Goals (SDGs), one of the key targets is to ensure
the availability and sustainable management of water and sanitation for all, with the
goal of achieving universal and equitable access to safe and affordable drinking water
for the entire global population. To implement the development of ready-to-drink water
systems to house connections, it is important to ensure that people are willing to pay the
cost. This study aims to evaluate the influence of customer characteristics and
satisfaction on Willingness To Pay (WTP) in the development of ready-to-drink water in
Perumda Tirtanadi Medan services. WTP analysis is influenced by customer
characteristics such as number of family members, type of employment, education level,
income, and house size. In addition, customer satisfaction with the quality of drinking
water already available in several public facilities in Medan City was also analyzed to
understand its influence on willingness to pay. Customer satisfaction factors are
influenced by average water usage, monthly water account payment fees, clarity, odor,
taste, color, water discharge and frequency of water flow. The methodology used
included multiple linear regression analysis, classical assumption testing, and reliability
analysis. The results of the analysis show that WTP is positively and significantly
influenced by customer characteristics and customer satisfaction. This analysis is
expected to provide guidance for Perumda Tirtanadi in developing ready-to-drink water
to house connections in Medan City. | en_US |
