Model Pengembangan Pariwisata terhadap Pengembangan Wilayah Kabupaten Karo Melalui Usaha Mikro Kecil dan Menengah (UMKM) Berbasis Ekonomi Kreatif
Tourism Development Model for The Development of Karo Regency Through Micro, Small and Medium Enterprises (MSMES) Based on Creative Economy
Abstract
Currently tourism development is one of the activities in increasing foreign exchange and providing impetus for regional development in the regions. This research was conducted to find out the model that can be used for regional development, especially in Karo Regency. The object of this research is the tourism development model for the development of the Karo Regency area through Creative Economy-Based Micro, Small and Medium Enterprises (SMEs). This type of research according to the type of data and analysis can be grouped into quantitative data. Quantitative data is data in the form of numbers or qualitative data that is scored (scoring). The sample in this study was 304 respondents. The data analysis technique used is Descriptive Analysis with the Data Analysis Method Using SmartPLS. The results of the study show that tourism development simultaneously has a significant influence on regional development. While partially, of the 6 independent variables, there are 3 variables that do not have a significant effect on the moderating variable for creative economy SMEs, namely the variables of attraction, amenities and comfortness. Tourism development has a significant effect on regional development. While partially, of the 6 tourism development variables, there are 2 variables that do not have a significant effect on regional development variables, namely the amenity variable and the safety variable. Creative Economy-Based MSMEs have a significant effect on Regional Development. While partially, of the 7 creative economy-based MSME variables, there are 2 variables that do not have a significant effect on Regional Development, namely Brands and Entrepreneurial Interests. Tourism Development Indirectly has a significant effect on regional development through creative economy-based MSMEs. While partially, there are 3 variables that do not have a significant effect, namely attraction, amenities and comfortness.