Transformasi Rumah Sakit Pendidikan Prof. dr. Chairuddin Panusunan Lubis Menuju Era Society 5.0 dengan Pendekatan Digital Marketing

Abstract

Society 5.0 is a technology-based and human-centered breakthrough developed by Japan. The society revolution 5.0 comes with a concept that defines that technology and humans will coexist in order to improve the quality of human life in a sustainable manner. Hospitals that experience development are followed by an increasing number of patients, by serving as many patients as possible using existing facilities can provide adequate services so that relationships with patients can be maintained. However, USU hospitals still use a simple queuing system in its application where patients will queue in a customer service line, then proceed to the registration counter. Based on the background described earlier, it can be seen that there is a simple queuing system problem that can result in a backlog of patients during registration. Then the ignorance of USU hospital visitors that there is some information that has been conveyed through media such as websites and Instagram. So it is necessary to conduct research to overcome the queuing phenomenon and find out whether digital marketing in the era of society 5.0 can help USU hospitals in maximizing their marketing process.by using HTML tools and PHP programming language, the known proposal is the creation of a webbased queuing program and proposed marketing strategy recommendations in the form of Google Ads and Endorsements.