Penerapan Perubahan Perilaku terhadap Dugaan Pelanggaran Pasal 19 Huruf D dan Pasal 25 Ayat (1) Huruf A UU Nomor 5 Tahun 1999 oleh PT Shopee International Indonesia dan PT Nusantara Ekspres Kilat Terkait Pemilihan Layanan Jasa Pengiriman (Kurir) di Platform Shopee

Abstract

Market dominance practices, particularly discriminatory conduct, are prohibited under Article 19 letter d of Law No. 5 of 1999, while the abuse of dominant position is prohibited under Article 25 of the same law. In addressing such violations, the Indonesia Competition Commission (KPPU) issued KPPU Regulation No. 2 of 2023 as a legal framework aimed at resolving business competition disputes more effectively. This study focuses on KPPU Case Decision No. 04/KPPU-I/2024, involving PT Shopee International Indonesia and PT Nusantara Ekspres Kilat, in relation to alleged discriminatory conduct through algorithmic arrangements prioritizing certain delivery service providers. The method employed in this research and writing is normative legal research with a descriptive approach. The data used comprises primary, secondary, and tertiary legal materials. Data collection was carried out through literature review and analyzed using qualitative normative data analysis techniques. The conclusion shows that the reported parties successfully implemented their commitments to behavioral change through a Behavioral Change Integrity Pact, in accordance with the mechanisms outlined in KPPU Regulation No. 2 of 2023. This success marks the first case to have effectively applied the mechanism under the new regulation, demonstrating its effectiveness in encouraging businesses to compete fairly and in accordance with prevailing regulations. It is recommended that KPPU take a more proactive role in disseminating information and educating the Indonesian E-Commerce Association. Furthermore, KPPU must remain consistent in monitoring the implementation of the Behavioral Change Integrity Pact, including regular oversight and evaluation of the Compliance Programs undertaken by the reported parties. These measures aim to enhance business actors understanding and compliance in resolving alleged competition law violations effectively, thereby promoting healthier competition in Indonesia’s e-commerce sector.