Analisis Respon Investor Ritel terhadap Penurunan Indeks Harga Saham Gabungan pada Kuartal 1 Tahun 2025

Abstract

This study aims to identify the factors influencing investment decisions in the Indonesian stock market from the perspective of individual investors. A qualitative approach using phenomenological methodology was employed to gain a deep understanding of investors’ experiences and perceptions regarding their investment choices. Data was collected through in-depth interviews with several active investors in the Indonesian stock market. The findings reveal that the main factors affecting investment decisions include fundamental analysis, risk perception, and macroeconomic developments. Additionally, psychological factors such as emotional tendencies and social influences also play a significant role. These results contribute to a better understanding of investment behavior in the Indonesian stock market and highlight the importance of education and risk management strategies to support more rational investment decisions.