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dc.contributor.advisorRahmat, Romi Fadillah
dc.contributor.advisorPurnamawati, Sarah
dc.contributor.authorSebayang, Andrian
dc.date.accessioned2025-06-19T09:02:08Z
dc.date.available2025-06-19T09:02:08Z
dc.date.issued2025
dc.identifier.urihttps://repositori.usu.ac.id/handle/123456789/104471
dc.description.abstractIn this highly digital era, social media has become a widely used and favored platform for the public to interact, share information, and express their opinions. Among the various social media platforms available, one of the most popular in Indonesia is X. Ahead of the 2024 presidential election, the practice of black campaigns has increasingly emerged on various social media platforms, including X. Instead of focusing on the exchange of ideas promoted by each candidate, certain groups of presidential candidate supporters have begun spreading false information and hate speech. Black campaign attacks, consisting of false accusations, fake information, and hate speech, have been experienced by all presidential candidates contesting the 2024 presidential election. Therefore, a system is needed to effectively identify and detect tweets containing elements of black campaigns on social media X, enabling the public to filter campaign information related to each Indonesian presidential candidate without any indication of black campaigns. This will allow voters to make more informed and intelligent decisions when choosing their preferred candidate in the presidential election. The system developed in this study implements the K-Means algorithm and IndoBERT to identify and detect tweets containing elements of black campaigns targeting Indonesian presidential candidates in the 2024 presidential election. A total of 5,624 Indonesian-language tweet data were used in this study, achieving a model accuracy rate at 0.9796 or 97.96%.en_US
dc.language.isoiden_US
dc.publisherUniversitas Sumatera Utaraen_US
dc.subjectText Detectionen_US
dc.subjectBlack Campaignen_US
dc.subjecttweetsen_US
dc.subjectK-Meansen_US
dc.subjectIndoBERTen_US
dc.subjectBERTen_US
dc.subjectTransformersen_US
dc.titleIdentifikasi Kampanye Hitam Terhadap Calon Presiden Indonesia pada Pilpres Tahun 2024 di Media Sosial X Menggunakan Metode K-Means dan IndoBERTen_US
dc.title.alternativeBlack Campaign Identification of Indonesian Presidential Candidates in 2024 Presidential Election on Social Media X Using K-Means and IndoBERT Methodsen_US
dc.typeThesisen_US
dc.identifier.nimNIM181402084
dc.identifier.nidnNIDN0003038601
dc.identifier.nidnNIDN0026028304
dc.identifier.kodeprodiKODEPRODI59201#Teknologi Informasi
dc.description.pages113 Pagesen_US
dc.description.typeSkripsi Sarjanaen_US
dc.subject.sdgsSDGs 16. Peace, Justice And Strong Institutionsen_US


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