Faculty of Economics and Business: Recent submissions
Now showing items 1-20 of 19110
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Pengaruh Gaya Kepemimpinan, Kompensasi, dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan CV. Lindung Jaya
(Universitas Sumatera Utara, 2025)This research was conducted on employees of CV. Lindung Jaya. This study aims to determine and analyze the influence of work style leadership, compensation, and environment work on satisfaction Work employees of CV. Lindung ... -
Pengaruh Brand Image dan Brand Love terhadap Customer Loyalty dengan Customer Engagement sebagai Variabel Intervening pada Konsumen Somethinc Brand di Delipark Mall Medan
(Universitas Sumatera Utara, 2025)The decline in market share experienced by the Something brand during 2022-2023 was attributed to increasing competition in the beauty industry, with numerous brands offering high-quality skincare products and employing ... -
Pengaruh Komunikasi dan Dukungan Atasan Terhadap Kinerja Karyawan Melalui Kepuasan Kerja di PTPN IV Medan, Sumatera Utara
(Universitas Sumatera Utara, 2025)In the modern industrial era, employee performance has become one of the main indicators that determine the success of an organization. The purpose of this study was to determine the effect of communication and superior ... -
Strategi Peningkatan Kinerja Pemasaran melalui Innovative Indigenous Product pada UMKM di Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)MSMEs that are characterized or contain local wisdom from a particular region (indigenous product) require market orientation, entrepreneurial experience, and government support to improve their marketing performance. ... -
Pengaruh PDB per Kapita, Ketimpangan Pendapatan, Kepadatan Penduduk, dan Pengangguran terhadap Crime Index di 7 Negara ASEAN
(Universitas Sumatera Utara, 2025)This study aims to examine the influence of GDP per capita, income inequality, population density, and unemployment on the crime index in seven ASEAN countries over the long and short term. The type of research used is a ... -
Pengaruh Ukuran Dewan Direksi, Kepemilikan Institusional, Ukuran Perusahaan dan Kinerja Lingkungan terhadap Sustainability Report Disclosure pada Perusahaan Pertambangan dan Energi yang Terdaftar di Bursa Efek Indonesia periode 2021-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of board size, institutional ownership, firm size, and environmental performance on sustainability report disclosure in mining and energy sector companies listed on the Indonesia Stock ... -
Pengaruh Social Media Marketing dan Kualitas Layanan Terhadap Minat Beli Konsumen Aplikasi Duolingo pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Social Media Marketing and Service Quality on Purchase Interest in the Duolingo Application. This research focuses on the variables of Social Media Marketing (X1), ... -
Analisis Pengaruh Financial Literacy, Consumptive Behaviour, Dan Risk Perceptions Terhadap Keputusan Penggunaan Pinjaman Daring Adakami Di Kota Medan
(Universitas Sumatera Utara, 2025)Peer to Peer Lending is the Fintech with the fastest progress in Indonesia, the growth of P2P Lending in Indonesia increased by 21.98% year on year (YoY), This triggered many online lending companies, both legal and illegal. ... -
Analisis Teknikal Moving Average Convergence Divergence, Stochastic Oscillator, Relative Strength Index dan Money Flow Index terhadap Harga Saham perusahaan yang terdaftar pada Indeks IDX30 di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)The number of investors in Indonesia is growing rapidly every year. In order to decrease any loss, they need strategies in investment. One of them is by using Technical Analysis. The objective of the research is to analyze ... -
Pengaruh Firm Size, Firm Age, dan Managerial Ownership terhadap Biodiversity Disclosure pada Perusahaan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This research aims to analyze the effect of firm size, firm age, and managerial ownership on biodiversity disclosure in companies listed on the Indonesia Stock Exchange. The samples consists of companies from energy, basic ... -
Analisis Faktor-Faktor yang Memengaruhi Nilai Tambah Sektor Industri di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of gross capital formation, household consumption expenditure, labor, and trade openness on the value added of the industrial sector in Indonesia with an observation period of ... -
Pengaruh Tingkat Kesehatan Bank dengan Metode Risk Profile, Good Corporate Governance, Earning dan Capital Terhadap Kinerja Keuangan Bank Digital Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of bank health levels using the RGEC method (Risk Profile, Good Corporate Governance, Earning, and Capital) on the financial performance of digital banks registered with ... -
Pengaruh Motivasi Auditor, Etika Profesi, Budaya Organisasi dan Independensi Auditor Terhadap Kualitas Audit
(Universitas Sumatera Utara, 2025)This study aims to find out and analyze the influence of Auditor Motivation, Professional Ethics, Organizational Culture and Auditor Independence on Audit Quality. The type of data used is primary data collected using ... -
Evaluasi Kesuksesan Online Marketplace di Indonesia dengan Pendekatan Teori Kesuksesan Sistem Informasi: Persepsi Mahasiswa Akutansi Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The primary objective of this study is to evaluate the success of online marketplaces in Indonesia using the Information System Success Theory approach, based on the perceptions of Accounting students at the Faculty ... -
Pengaruh Produksi Minyak Kelapa Sawit, Nilai Tukar Rupiah dan Inflasi terhadap Ekspor Minyak Kelapa Sawit (CPO) Indonesia
(Universitas Sumatera Utara, 2025)Crude Palm Oil (CPO) is a significant commodity in Indonesia's plantation sector due to its high production volume and substantial export quantities, which contribute substantially to global crude palm oil demand. Indonesia ... -
Analisis Pengaruh Sektor Pertanian, Sektor Industri Pengolahan, Sektor Transportasi dan Sektor Perdagangan Terhadap Produk Domestik Regional Bruto (PDRB) Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)North Sumatra Province has a significant Gross Regional Domestic Product (GRDP) and contributes considerably to national income; however, it still lags behind other provinces. The GRDP from the agricultural sector, ... -
Pengaruh Kualitas Sistem, Kualitas Informasi, dan Kualitas Pelayanan terhadap Kepuasan Pengguna Sistem Informasi Akuntansi (Studi pada Pengguna Aplikasi E-Commerce Tokopedia)
(Universitas Sumatera Utara, 2025)This research aims to determine the effect of system quality, information quality and service quality on user satisfaction of accounting information systems by conducting studies on users of the Tokopedia application. The ... -
Pengaruh Self Efficacy, Kondisi Pekerjaan dan Retensi Karyawan terhadap Kinerja Karyawan Kebun Melalui Disiplin Kerja di PT Socfindo Labuhanbatu Utara
(Universitas Sumatera Utara, 2025)The performance of plantation employees is crucial to examine in today's modern and digital era, as current and future interest among younger generations in working in the plantation sector particularly in lower-level roles ... -
Pengaruh Keselamatan dan Kesehatan Kerja serta Penerapan Kepemimpinan Transaksional terhadap Kinerja Karyawan Melalui Disiplin Kerja pada PT Wira Duta Fiberglass Deli Serdang
(Universitas Sumatera Utara, 2025)The manufacturing industry often involves work with a high risk of occupational accidents, and employees tend to act as followers who merely comply with leadership directives and standard operating procedures established ... -
Pengaruh Pertumbuhan Penjualan, Ukuran Perusahan dan Intensitas Modal terhadap Penghindaran Pajak dengan Komite Audit sebagai Variabel Moderasi pada Perusahaan Pertambangan yang terdaftar di Bursa Efek Indonesia Tahun 2020-2023
(Universitas Sumatera Utara, 2024)The objective of the research is to examine the effects of sales growth, firm size, and capital intensity on tax avoidance with audit committee as a moderating variable. The research analyses 66 mining companies listed on ...