Faculty of Economics and Business: Recent submissions
Now showing items 181-200 of 19116
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Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Keputusan Pembelian Ulang dengan Gaya Hidup Berbelanja sebagai Variabel Moderasi pada Konsumen Produk Hilon di Kota Medan
(Universitas Sumatera Utara, 2024)Repurchasing usually indicates that a certain product has fulfilled consumers' approval so that they are willing to use it again in great number. As a repurchasing activity. it is done by a consumer for a product with the ... -
Pengaruh Cognitive Dissonance Bias, Hindsight Bias, Overconfidence Bias dan Self-Control Bias terhadap Minat Investasi Cryptocurrency (Studi Empiris pada Mahasiswa S1 Akuntansi FEB USU)
(Universitas Sumatera Utara, 2025)This research aims to measure the influence of cognitive dissonance bias, hindsight bias, overconfidence bias, and self-control bias on the interest in cryptocurrency investment among active undergraduate Accounting students ... -
Pengaruh Aspek Kognitif dan Emosional terhadap Keputusan Investasi pada Investor Milenial di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Representativeness Bias, Overconfidence Bias, and Loss Aversion Bias on the Investment Decisions of millennial investors in Medan City. This research employs an associative ... -
Pengaruh Harga, Citra Merek dan Online Customer Review terhadap Keputusan Pembelian di Aplikasi Belanja Shopee (Studi Kasus Gen-Z Pengguna Shopee di Desa Paya Bakung Kecamatan Hamparan Perak)
(Universitas Sumatera Utara, 2025)Technological developments in the era of globalization in 2023 will make online communication and business transactions easier. Generation Z, as digital natives, has a big influence in the digital and e-commerce world. ... -
Pengaruh Machiavellian, Sistem Perpajakan, Love Of Money Dan Pemahaman Perpajakan Terhadap Persepsi Mahasiswa Akuntansi Menganai Tax Evasion (Studi Pada Mahasiswa Akuntansi Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of machiavellian, taxation system, love of money and tax understanding on accounting students' perception of tax evasion (a study on accounting students of the University of North ... -
Pencemaran Air terhadap Pendapatan Nelayan di Kecamatan Balige Kabupaten Toba
(Universitas Sumatra Utara, 2025)Fishermen's income is the main source used by fishermen to fulfil their daily needs, including the needs of their families. This income is obtained from the net results of fishing, which is income that has been reduced by ... -
Pengaruh Firm Size, Likuiditas, Profitabilitas, Sustainability Reporting terhadap Investment Opportunity Set (IOS) pada Perusahaan Sub Sektor Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of firm size, liquidity, profitability, and sustainability reporting on the investment opportunity set (IOS. This research is categorized as quantitative research, utilizing population ... -
Analisis Kebijakan Pemberdayaan Masyarakat dalam Rangka Penegntasan Kemiskinan di Kabupaten Batu Bara
(Universitas Sumatera Utara, 2025)This study aims to analyze the poverty conditions of beneficiary families before and after receiving the Family Hope Program (PKH), identify the forms of assistance provided through PKH, and examine the driving and ... -
Pengaruh Service Quality, Price dan Store Atmosphere terhadap Customer Satisfaction pada Kafe Dopamine Jcity
(Universitas Sumatera Utara, 2025)The purpose of this study is to determine and analyze the effect of service quality, price, and store atmosphere on customer satisfaction at Dopamine Café Jcity. This research is associative research, and the type of data ... -
Pengaruh Brand Image dan Brand Ambassador terhadap Keputusan Pembelian Produk Barenbliss di Underprice Skincare Jamin Ginting di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to investigate and analyze the influence of brand image and brand ambassador on purchase decisions for Barenbliss products at Underprice Skincare Jamin Ginting in Medan. The research was conducted at ... -
Analisa Pengaruh Ukuran Perusahaan, Solvabilitas, Likuiditas dan Perputaran Modal Kerja Terhadap Profitabilitas Dengan Suku Bunga Sebagai Pemoderasi pada Perusahaan Property & Real Estate yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)The purpose of this study is to determine the effect of company size, solvency, liquidity and working capital turnover on profitability with interest rates as a moderator in property & real estate companies listed on the ... -
Pengaruh Arus Kas, Kepemilikan Institusional, Umur Perusahaan, dan Rasio Utang terhadap Environmental, Social, Governance (ESG) pada Perusahaan LQ45 Tahun 2019 – 2023
(Universitas Sumatera Utara, 2025)This study examines the effect of cash flow, institutional ownership, company age, and debt ratio on Environmental, social, and governance (ESG) disclosure reporting in LQ45 companies in Indonesia during the 2019-2023 ... -
Analisis Pengaruh Pertumbuhan Laba, Kebijakan Dividen, Free Float, dan Pengungkapan Keberlanjutan Terhadap Harga Saham pada Perusahaan Batu Bara dan Energi Baru Terbarukan yang Terdaftar di Bursa Efek Indonesia Periode 2021-2023
(Universitas Sumatera Utara, 2024)This study aims to analyze the factors influencing stock prices in coal and renewable energy companies listed on the Indonesia Stock Exchange during the 2021–2023 period. The total sample consists of 24 companies observed ... -
Perbedaan Pendapatan Dan Kondisi Driver Sebelum Dan Sesudah Memanfaatkan Aplikasi Jasa Transportasi Online Di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine how much the difference in income conditions of drivers before and after utilizing online transportation service applications in the city of Medan. The type of research used in this research ... -
Pengaruh Price, Electronic Word Of Mouth, Lifestyle dan User Experience Terhadap Customer Loyalty Layanan Streaming Music Spotify Premium (Studi Kasus Pada Gen Z Pengguna Spotify Berlangganan)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of Price, Electronic Word Of Mouth, Lifestyle and User Experience on Customer Loyalty for Spotify Premium Music Streaming Services. This research is associative research ... -
Pengaruh Kualitas Audit, Spesialisasi Industri Auditor, Audit Capacity Stress, dan Risiko Litigasi Terhadap Praktik Manajemen Laba Riil pada Perusahaan Sektor Industri Barang Konsumsi yang Terdaftar di BEI Tahun 2019-2023
(Universitas Sumatera Utara, 2024)Survey data from the Association of Certified Fraud Examiners (ACFE) shows that there were 2,110 fraud cases in 133 countries throughout 2022, with the highest losses caused by financial statement fraud, one of which is ... -
Pengaruh Profitability, Leverage, Earnings Management, dan Board Size terhadap Bankruptcy Risk pada Perusahaan sub sektor food & beverage yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of profitability, leverage, earnings management, and board size on bankruptcy risk. This type of research is quantitative causal associative in nature using population data from food ... -
Pengaruh Collaboration Branding dan Gaya Hidup terhadap Keputusan Pembelian barang di Game Mobile Legends: Bang Bang dada komunitas Mobile Legends Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Collaboration Branding and lifestyle on purchasing decisions of in-game items in Mobile Legends: Bang Bang among the student community at Universitas Sumatera Utara. The ... -
Pengaruh Dining Service Quality dan Customer Experience terhadap Customer Satisfaction pada Kafe Temu Tengah USU (Studi Kasus pada Mahasiswa FISIP dan FEB USU)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of Dining Service Quality and customer experience on customer satisfaction at Temu Tengah USU Cafe. This research is associative research and the type of data ... -
Pengaruh Pemahaman Investasi, Risiko Investasi, Imbal Hasil Investasi, dan Pelatihan Pasar Modal Terhadap Minat Berinvestasi di Pasar Modal (Studi Kasus pada Generasi Z Di Kota Medan)
(Universitas Sumatera Utara, 2025)This research aims to analyze the influence of investment understanding, investment risk, investment returns and capital market training on interest in investing in the capital market. The sample used was generation Z ...