Faculty of Economics and Business: Recent submissions
Now showing items 41-60 of 19110
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Pengaruh Pelatihan dan Insentif Terhadap Kepuasan Kerja Pegawai di Rumah Sakit Umum Daerah (RSUD) Tanjung Pura
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of job training and incentives received by employees of the Regional General Hospital (RSUD) Tanjung Pura on job satisfaction. The study employs a quantitative method with a ... -
Faktor-Faktor yang Mempengaruhi Kinerja Perusahaan Logistik di Sumatera Utara
(Universitas Sumatera Utara, 2024)The problem with logistics companies in Indonesia is that the performance of logistics companies is still low so that the competitiveness of logistics companies is still low. This is shown by Indonesia's ranking in the ... -
Pengaruh Selebgram Endorser, Social Media Intensity, dan Technological Marketing Innovation terhadap Conspicuous Consumption Melalui Electronic Word of Mouth pada Generasi X, Y, dan Z Pengguna Instagram di Indonesia Berdasarkan Perspektif Gender
(Universitas Sumatera Utara, 2024)The consumptive behavior of society in Indonesia can be seen from the increase in the amount of spending that is greater than saving or investment in generations The quantitative research method was carried out by ... -
Kajian Peran Differentiated Marketing Agility untuk Meningkatkan Innovation Performance dan Marketing Performance pada Perusahaan Jasa Pengiriman Ekspres di Indonesia
(Universitas Sumatera Utara, 2024)The express delivery service industry in Indonesia faces intense competition, requiring companies to continuously learn, innovate, and develop adaptive marketing strategies to enhance their performance. Differentiated ... -
Dyadic Value Co-Creation pada Komunitas Berbasis Media Sosial
(Universitas Sumatera Utara, 2024)The current study aims to develop and empirically test a proposed theoretical model that advances understanding of collaborative value creation within social media-based communities. Specifically, the research focuses on ... -
Pengukuran Ekuitas Merek Parfum Mewah Berbasis Konsumen di Media Sosial
(Universitas Sumatera Utara, 2024)The challenges faced by the luxury perfume industry involve managing the brand equity of luxury perfumes with consumers through social media e-commerce platforms. The existence of consumer-based brand equity through ... -
Analisis Pertumbuhan Perdagangan Barang Intra Asean (Pendekatan PVAR Model)
(Universitas Sumatera Utara, 2024)This research analyzes the long-term and short-term relationship of intra-ASEAN goods trade growth on Market Size, Import Tariffs, economic growth, Foreign Direct Investment, inflation, Dollar exchange rate in ASEAN Countries ... -
Strategi Pemasaran Paket Wisata pada PT Yuk Kita Tour
(Universitas Sumatera Utara, 2024)The purpose of writing is to find out the marketing strategy at the PT. Yuk Kita Tour Travel Bureau in marketing and selling its tour package products to consumers and the inhibiting factors in the marketing carried out. ... -
Pengaruh Pengalaman Komunitas dan Persepsi Manfaat Komunitas terhadap Loyalitas Merek melalui Keterlibatan Komunitas Merek sebagai Variabel Intervening pada Sampoerna Retail Community Area Medan 2
(Universitas Sumatera Utara, 2024)This research aims to analyze community experiences and Perceived community benefits towards brand loyalty through brand community engagement at Sampoerna Retail Community Area Medan 2. This research uses associative ... -
Pengaruh Environmental Cost dan Carbon Accounting terhadap Profitabilitas dengan Environmental Performance sebagai Variabel Moderasi pada Perusahaan Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)This research aims to prove whether there is an influence of environmental costs and carbon accounting on profitability performance of mining companies in Indonesia with environmental performance as a moderating variable. ... -
Analisis Pengaruh Mekanisme Good Corporate Governance (GCG), Kinerja Keuangan terhadap Pengungkapan Sustainability Report, dengan Ukuran Perusahaan sebagai Moderasi pada Perusahaan Perbankan BEI 2017-2022
(Universitas Sumatera Utara, 2024)A sustainability report is a practice ofmeasuring and disclosing a company 's activities, serving as a responsibility to both internal and external stakeholders regarding the organization 's performance in achieving ... -
Analisis Faktor-Faktor yang Mempengaruhi Profitabilitas dengan CSR sebagai Variabel Moderasi pada Perusahaan Non-Cyclicals yang Terdaftar di Bursa Efek Indonesia Periode 2021-2023
(Universitas Sumatera Utara, 2024)This study aims to empirically test and validate the effects of independent variables, namely liquidity, capital structure, receivables turnover, and sales growth, on the dependent variable, profitability, with corporate ... -
Pengaruh Kompensasi Manajemen dan Narcissism CEO terhadap Manajemen Pajak dengan Dimoderasi oleh Reputasi Auditor pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2021-2023
(Universitas Sumatera Utara, 2024)This research aims to analyze and test empirically the influence of management compensation and CEO narcissism on tax management, moderated by the auditor's reputation. The population used in the research is manufacturing ... -
Pengaruh Good Corporate Governance dan Leverage terhadap Manajemen Laba dengan Ukuran Perusahaan sebagai Variabel Moderasi pada Perusahaan Properti yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)This study aims to obtain empirical evidence on the influence of good corporate governance mechanisms, proxied by managerial ownership, institutional ownership,and the composition of the independent board of commissioners, ... -
Pengaruh User Experience, System Quality, dan Product Quality terhadap Repurchase Intention dengan User Satisfaction sebagai Variabel Intervening pada Pengguna Aplikasi Uniqlo
(Universitas Sumatera Utara, 2024)The impact of imformation technology on marketing is very significant, especially with the transformation of consumer behavior that is now more comfortable shopping online. The dynamic development of e-commerce is not only ... -
Pengaruh Pemahaman Sistem Akuntansi Keuangan Daerah, Pengelolaan Keuangan Daerah dan Akuntabilitas terhadap Kinerja OPD dengan Pengawasan sebagai Variabel Moderating pada Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2021)The changes that have taken place since the beginning of the 1998 reform have brought changes to national development, including the performance of the regional organization (OPD) with supervision as a moderating variable ... -
Analisis Pengaruh Pembangunan Infrastruktur dan Human Capital terhadap Pertumbuhan Ekonomi Sumatera Utara
(Universitas Sumatera Utara, 2022)The objective of this research is to examine the effects of infrastructure i.e. road and health infrastructure, human capital i.e. Human Development Index (HDI), and workforce on the economic growth in North Sumatera ... -
Pengaruh Kredit Perbankan, Nilai Ekspor, Pengeluaran Pemerintah, dan Tenaga Kerja terhadap Pertumbuhan Ekonomi Provinsi di Indonesia
(Universitas Sumatera Utara, 2024)This research is motivated by the phenomenon of economic growth development in Indonesia over the past five years experiencing fluctuations. For this reason, academically, researchers try to analyze this by analyzing the ... -
Komparasi Penerimaan Pajak Bumi dan Bangunan (PBB) dengan Bea Perolehan Hak Atas Tanah dan Bangunan (BPHTB) Sebelum dan Sesudah Masa Peralihan serta Peranannya terhadap Penerimaan Perpajakan Kota Medan
(Universitas Sumatera Utara, 2024)One of the highest potential regional tax revenues is PBB (Land and Building Tax) and BPHTB (Acquisition Duty Of Right On Land And Building). The PBB and BPHTB revenues of Medan prior to 2012 both administration and tax ... -
Pengaruh Beban Kerja, Kompetensi dan Teknologi Informasi terhadap Kinerja Pelaksana Gugus Kendali Mutu Melalui Kepuasan Kerja sebagai Variabel Mediasi pada Program Studi di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)Universitas Sumatera Utara is a PTN-BH (legal entity state university) established by the government and has the status of autonomous legal entity. A university is required to provide quality control in its study programs ...