Faculty of Economics and Business: Recent submissions
Now showing items 81-100 of 19116
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Pengaruh Harga, Brand Image dan Electronic Word Of Mouth Terhadap Minat Beli Layanan Premium pada Aplikasi Streaming Video Netflix pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine and analyze the effect of Price, Brand Image and Price on Purchase Interest in premium services on the Netflix video streaming application for Students of the Faculty of Economics ... -
Pengaruh Leverage, Frekuensi Pertemuan Komite Audit, Komite Audit, Firm Size dan Sustainability Report terhadap Earning Management Studi pada Perusahaan Food and Beverage yang Terdaftar di Bursa Efek Indonesia Tahun 2017-2022
(Universitas Sumatera Utara, 2024)The research aims to obtain empirical evidence about the effect of levergae, audit committee meeting frequency, audit committee, firm size and sustaonability report on earning management. The design of this research is ... -
Pengaruh Ukuran Perusahaan, Dewan Direksi dan Leverage terhadap Pengungkapan Sustainability Report dengan Profita- Bilitas sebagai Variabel Moderasi pada Perusahaan LQ45 yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)The objective of this research is to analyze the effect of company size, board of directors, and leverage on the disclosure of sustainability reports, with profitability serving as a moderating variable in LQ45 companies ... -
Pengaruh Manajemen Laba , Sales Growth, Leverage, dan Ukuran Perusahaan terhadap Tax Avoidance dengan Profitabilitas sebagai Variabel Moderasi pada Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia Tahun 2017 – 2022
(Universitas Sumatera Utara, 2024)This research aims to determine the effects of profit management, sales growth, leverage, and company size on tax avoidance with profitability as a moderation variable in mining companies listed on the Indonesia Stock ... -
Analisis Pengaruh Pengetahuan Investasi, Risk Perception dan Return Perception terhadap Minat Investasi di Pasar Modal Studi pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2024)The aim of this research is to determine and analyze the influence of investment knowledge, risk perception and return perception on capital market investment interest in undergraduate students at the Faculty of Economics ... -
Pengaruh Servicescape dan Kualitas Produk terhadap Loyalitas Konsumen Durian Ucok Tanjung di Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to analyze the influence of Servicescape and Product Quality on Consumer Loyalty at Ucok Durian Tanjung. The research method used is quantitative with multiple linear regression analysis techniques. Data ... -
Pengaruh Investor Sentimen dan Kinerja Keuangan Perusahaan terhadap Harga Saham (Studi Kasus pada Sektor Perusahaan Teknologi yang Terdaftar di BEI Periode 2019-2023)
(Universitas Sumatera Utara, 2025)This study analyzes the influence of investor sentiment and financial performance on stock prices in technology sector companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. The independent variables ... -
Pengaruh Penerapan Sistem Pengendalian Mutu, Kompetensi Auditor, Sikap Profesionalisme dan Performa Auditor terhadap Efektivitas Perencanaan Audit pada Inspektorat Kota Medan
(Universitas Sumatera Utara, 2025)This research was conducted at the Medan City Inspectorate. This study aims to find out and analyze the influence of the implementation of the quality control system, auditor competence, professionalism and auditor performance ... -
Pengaruh Struktur Modal, Profitabilitas, Likuiditas, dan Solvabilitas terhadap Nilai Perusahaan dengan Kepemilikan Manajerial sebagai Variabel Moderating pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2023
(Universitas Sumatera Utara, 2024)Medan This study aims to analyze the impact of capital structure, profitability, liquidity, and solvency on firm value, moderated by managerial ownership in food and beverage sub- sector companies listed on the Indonesia ... -
Pengaruh Store Atmosphere, Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Cafe Sosmed Medan (Studi Kasus pada Pelanggan Cafe Sosmed di Medan)
(Universitas Sumatera Utara, 2021)The growing culinary business in Medan, which requires business owners to continue to improvise in order to keep their business running. As has been done by a company that creates a place to eat that serves food that can ... -
Pengaruh Mobile Service Quality (M-S-Qual), Customer Trust, dan Price Terhadap Customer Satisfaction Jasa Transportasi Online Grabbike (Studi Kasus pada Mahasiswa S-1 Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of mobile service quality (M-S-Qual), customer trust, and price on customer satisfaction in GrabBike’s online transportation services. This research is an associative ... -
Pengaruh Artificial Intelligence Marketing Efforts terhadap Brand Preference dengan Mediasi Brand Experience pada Pengguna Grabbike di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of artificial intelligence marketing efforts on brand preference, with brand experience as a mediating variable among GrabBike service users in the city of Medan. The study employs ... -
Pengaruh Cash holding, Ukuran Perusahaan, dan Leverage terhadap Praktik Window Dressing Studi Kasus pada Perusahaan Kesehatan yang Terdaftar di Bursa Efek Indonesia Tahun 2021-2023
(Universitas Sumatera Utara, 2025)The purpose of this study is to examine the relationship between the dependent variable and the independent variable. This study uses a quantitative method, namely in the form of figures in the annual FRS of health companies ... -
Analisis Pengaruh Volume Perdagangan, Volatilitas Return Saham, Harga Saham, Devidend Yield, Frekuensi Perdagangan dan Internal Control terhadap Bid Ask Spread Pada Perusahaan yang terdaftar di Jakarta Islamic Index (JII)
(Universitas Sumatera Utara, 2025)This study aimed to determine the effect of trading volume, stock return volatility, stock price, devidend yield, trading frequency and internal control on the bid ask spread in companies listed on the Jakarta Islamic Index ... -
Strategi Peningkatan Current Account (Rekening Giro) PT Bank Central Asia TBK KCU Medan
(Universitas Sumatera Utara, 2025)Current Account is an important indicator in the banking industry because it offers a stable source of cheap funds for banks, which will increase the profitability of the Bank. Current Account in banks is a checking account. ... -
Efektivitas Penerapan E-RKAM (Rencana Kerja dan Anggaran Madrasah Berbasis Elektronik ) dalam Pengelolaan Dana Bantuan Operasional Sekolah (BOS) pada Madrasah Aliyah Swasta Kota Medan
(Universitas Sumatera Utara, 2024)This study aims to assess the effectiveness of implementing E-RKAM in managing School Operational Assistance (BOS) funds at Private Madrasah Aliyah in Medan City. The research design follows a descriptive approach using ... -
Pengaruh Downsizing, Severity, Free Assets, dan Expenses Retrenchment terhadap Keberhasilan Corporate Turnaround pada Perusahan Industri Dasar Kimia yang Terdaftar di BEI Tahun 2019-2023
(Universitas Sumatera Utara, 2025)The pupose of this study is to look at “The downsizing, severity, free assets, expenses retrencement on the success of corporate turnaround in basic chemical industry companies listed on the Indonesia Stock Exchange in ... -
Analisis Spillover Dengan Metode VAR Pada Volatilitas, Return, dan Likuiditas Saham Perbankan di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the spillover that occurs between interrelated market microstructure variables, namely Volatility, Return, and Liquidity of banking stocks in Indonesia during the period 2021-2023. The type ... -
Relevansi Earnings Per Share (EPS), Book Value Per Share (BVPS) dan Operating Cash Flow Per Share (OCFPS) Terhadap Harga Saham (Studi Empiris pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia tahun 2019-2023)
(Universitas Sumatera Utara, 2025)This research was conducted with the aim of determining the relevance of earnings per share (EPS), book value per share (BVPS), and operating cash flow per share (OCFPS) to stock prices in banking companies listed on ... -
Pengaruh Tipe Kepribadian, Locus of Control, Fraud Risk Assessment, serta Time Budget Pressure terhadap Skeptisisme Profesional oleh Auditor Badan Pemeriksa Keuangan Republik Indonesia Perwakilan Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to test and determine the effect of sensing thinking and intuition thinking personality types, locus of control, fraud risk assessment, and time budget pressure on professional skepticism to the auditors ...