| dc.description.abstract | The development of information technology and the digitalization era have
encouraged business actors, including those in the culinary sector, to optimize
internet-based promotional media. My Coffee, a coffee shop located in Aceh
Tamiang, currently does not have an official website to support effective and
professional promotional activities. This study aims to design and develop a digital
promotional website to enhance the business competitiveness of My Coffee. The
research applies the waterfall development method, which includes stages of needs
analysis, system design, implementation, and testing. The website was developed
using PHP as the programming language, MySQL for database management, and
Bootstrap to ensure a responsive design across devices. The result of this study is a
promotional website equipped with essential features such as business profile, menu
list, product gallery, location map, contact information, and social media links. An
admin dashboard is also provided to manage website content dynamically. The
blackbox testing method was used to ensure all system functionalities operate
correctly. This website is expected to improve visibility, expand market reach, and
strengthen the professional image of My Coffee in the digital era | en_US |
