Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 221-240 of 10991
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Pengaruh Job Insecurity dan Stress Kerja terhadap Turnover Intention Karyawan PT Indah Mandiri Sari
(Universitas Sumatera Utara, 2024)Human resources are a crucial factor in a company's success or failure in achieving its objectives. To achieve its goals, a company must pay attention to and properly manage its employees to ensure that qualified workers ... -
Pengaruh Brand Satisfaction dan Luxury Brand Attachment terhadap Brand Loyalty Marketplace Zalora (Studi pada Konsumen Marketplace Zalora di Kota Medan)
(Universitas Sumatera Utara, 2024)One of the E-Commerce that is currently being discussed is Zalora Indonesia. Now Zalora Indonesia is a marketplace that actively competes in the growing ECommerce market. In this digital ecosystem, Zalora presents various ... -
Pengaruh Social Media Marketing dan Experiental Marketing terhadap Repurchase Intention di Indomaret Point Coffee Medan
(Universitas Sumatera Utara, 2024)Repurchase intention is the behavior expected by the company. Repurchase intention is a way for a business to maintain its life cycle in the market. If consumers have a repurchase interest, then the product remains in the ... -
Pengaruh Brand Ambassador, Viral Marketing, dan Brand Awareness terhadap Keputusan Pembelian Skincare COSRX pada Mahasiswa Kota Medan
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of brand ambassadors, viral marketing, and brand awareness on purchasing decisions for COSRX skincare products among students in the city of Medan. The background to this ... -
Pengaruh Pengembangan Karir dan Pelatihan Kerja terhadap Work Value pada PT Olam Indonesia Cabang Medan
(Universitas Sumatera Utara, 2024)Human resources (HR) play a crucial role in supporting organizational operations, including through career development and work training. PT Olam Indonesia Medan Branch requires quality human resources; however, career ... -
Pengaruh Viral Marketing, Flash Sale, dan Shopee Pay Later terhadap Pembelian Impulsif pada Mahasiswa di Kota Medan
(Universitas Sumatera Utara, 2024)Advances in digital technology have changed people's shopping patterns, including students in Medan. Shopee as one of the leading e-commerce platforms offers features such as viral marketing, flash sales, and Shopee ... -
Pengaruh Online Customer Review dan Rating terhadap Minat Beli Produk pada Layanan Aplikasi Shopee (Studi pada Pengguna Aplikasi Shopee di Kota Medan)
(Universitas Sumatera Utara, 2024)When shopping online, consumers often find it difficult to assess whether the product is what they want or so that it affects consumer buying interest. Therefore, consumers try to obtain information through reviews and ... -
Peran Organisasi Harungguan Purba Simalungun Indonesia (HPSI) dalam Memberikan Pendidikan Politik Etnis Simalungun di Kota Pematangsiantar pada Pemilihan Umum Tahun 2024
(Universitas Sumatera Utara, 2024)The political education of the Simalungun community in Pematangsiantar City has been low, characterised by the lack of involvement in the local democratic process. Harungguan Purba Simalungun Indonesia (HPSI) emerged as ... -
Konflik Horizontal Antar Pendukung Kepala Desa Pasca Pilkades di Desa Gunung Melayu
(Universitas Sumatera Utara, 2024)This research discusses the conflict horizontally in the election of the Village Head. This conflict was motivated by the dissatisfaction of supporters of one of the candidates who was not elected regarding the results of ... -
Perubahan Sosial Masyarakat di Kawasan Industri Medan (Studi di Lingkungan IV Tangkahan, Kecamatan Medan Labuhan, Medan)
(Universitas Sumatera Utara, 2024)This study aims to determine how social changes in the community around the Medan Industrial Area occur with the presence of immigrants and the contributions made by immigrants when settling in Environment IV Tangkahan. ... -
Tindakan Sosial “Nongkrong” pada Mahasiswa Perantau di Kawasan Padang Bulan Medan
(Universitas Sumatera Utara, 2024)Hanging out can be considered a relaxed activity to fill spare time for migrant students. However, many migrant students stay up late while hanging out. This study was conducted to understand the factors behind the social ... -
Kapasitas Pemerintah Desa dalam Mewujudkan Tata Kelola Keuangan pada Aplikasi Siskeudes di Desa Kutalimbaru Kecamatan Kutalimbaru Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2024)Organizational capacity is an important thing in seeing the organization's ability to carry out its duties and functions as well as its authority to achieve goals. Capacity is needed by the village government in supporting ... -
Monitoring Parkir oleh Dinas Perhubungan dalam Upaya Penertiban Juru Parkir Liar di Kota Medan
(Universitas Sumatera Utara, 2024)This study aims to evaluate the effectiveness of parking supervision efforts carried out by the Transportation Department in order to suppress the practice of illegal levies by illegal parking attendants and identify factors ... -
Kinerja Badan Narkotika Nasional Provinsi (BNNP) Sumatera Utara dalam Upaya Pencegahan Narkotika di Kota Medan
(Universitas Sumatera Utara, 2024)The phenomenon of narcotics is a very serious social problem. The National Narcotics Agency of North Sumatra Province (BNNP) is a non- ministerial state institution that has the authority to protect the community from the ... -
Analisis Retrospektif pada Tahap Pemantauan dan Kinerja Kebijakan Relokasi Pasar Tradisional di Kecamatan Pancur Batu Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2024)The relocation policy of traditional market traders in Pancur Batu is a policy based on the Regulation of the Regent of Deli Serdang Regency Number 688 of 2012 concerning the Management of Traditional Markets, Shopping ... -
Tata Kelola Dinas Perumahan dan Kawasan Permukiman dalam Pengelolaan Rumah Susun Sewa (RUSUNAWA) Kabupaten Asahan di Kota Kisaran
(Universitas Sumatera Utara, 2024)Effective governance is the key to ensuring the success of the management and utilization of Rusunawa, which plays an important role in providing affordable housing for the community. Without effective governance, ... -
Efektivitas Program Master Meter di Desa Kota Bangun Kecamatan Medan Deli
(Universitas Sumatera Utara, 2024)The Master Meter Program of PDAM Medan Labuhan Branch aims to improve water access services from PDAM Medan Labuhan Branch aimed at Low-Income Communities (MBR) in Medan City who live in Kota Bangun Village, Medan Deli ... -
Pengaruh Kinerja Pegawai Penyuluh Pertanian Lapangan (PPL) terhadap Tingkat Kepuasan Petani di Kecamatan Lubuk Barumun Kabupaten Padang Lawas
(Universitas Sumatera Utara, 2024)Agricultural extension workers are government officers tasked with providing guidance, direction, and technical information to farmers in the field, acting as a bridge between the government and farmers, helping to increase ... -
Implementasi Program Theraupetic Community (TC) Rehabilitasi Sosial untuk Penyalahgunaan Narkoba di Loka Badan Narkotika Nasional Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2024)The National Narcotics Agency (BNN), persistently striving to prevent and eradicate drug-related criminal cases, focuses its efforts on rehabilitation through the implementation of Therapeutic Community (TC) models. The ... -
Peran Ganda Perempuan Penjual Ikan di Pasar Pandan Kabupaten Tapanuli Tengah
(Universitas Sumatera Utara, 2024)Dual roles are two or more roles, which are carried out at the same time, the roles in question are the role of a woman as a wife to her husband, as well as the role of mother to her children, and the role as a woman who ...