Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 41-60 of 11615
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Efektivitas Pengawasan Balai Besar Pengawas Obat dan Makanan (BBPOM) Medan dalam Peredaran Kosmetik Ilegal di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to describe the effectiveness of supervision carried out by the Medan Center for Drug and Food Control (BBPOM) in addressing the circulation of illegal cosmetics in Medan City. The increasing prevalence of ... -
Dampak Sosial Pabrik Kelapa Sawit terhadap Masyarakat di Desa Pulo Padang Kabupaten Labuhanbatu
(Universitas Sumatera Utara, 2025)The palm oil mill plays an important role in improving the income of the local community. However, its existence not only brings positive impacts but also negative ones. This study aims to analyze the social impacts of ... -
Pengaruh Viral marketing dan Turbo marketing Terhadap Keputusan Pembelian Produk Somethinc (Studi Pada Konsumen di Kota Medan)
(Universitas Sumatera Utara, 2025)The development of social media and digital marketing trends has transformed consumer behavior, including purchasing decisions for local skincare products in Medan City. This phenomenon shows that purchasing decisions are ... -
Pengaruh Persepsi Harga dan Pengalaman Pelanggan Terhadap Minat Beli Pada Layanan ShopeeFood (Studi Pada Pengguna di Kota Medan)
(Universitas Sumatera Utara, 2025)Consumer’s purchase intention in food delivery services is increasingly influenced by price perception and customer experience, particularly amid the intense competition between ShopeeFood, GoFood, and GrabFood in Medan. ... -
Analisis Fanatisme dan Loyalitas Suporter Pada Keputusan Pembelian Merchandise Klub PSMS Medan
(Universitas Sumatera Utara, 2025)Football in Indonesia is not merely a sport but has become an integral part of the social and cultural identity of society. Supporters, as a vital element, do not only provide encouragement in the stadium but also serve ... -
Efektivitas Program Penanggulangan Pra Bencana Banjir pada Badan Penanggulangan Bencana Daerah (BPBD) Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the effectiveness of the pre-flood disaster management program implemented by the Medan City Regional Disaster Management Agency (BPBD), focusing on human resource capacity as a key determinant ... -
Pengaruh E-Servicescape Dan E-Service Quality Terhadap Customer Satisfaction (Studi Pada Pengguna Shopee Di Kota Medan)
(Universitas Sumatera Utara, 2025-10-15)Kepuasan pelanggan berkaitan erat dengan seberapa baik pengalaman yang mereka rasakan terhadap layanan yang mereka dapatkan dari Shopee. Dalam persaingan e-commerce yang semakin ketat, kepuasan pelanggan menjadi ... -
Pengaruh Product Ingredients dan Halal Certification terhadap Minat Beli Produk Mie Udon di Kota Medan (Studi pada Konsumen Produk Mie Udon di Kota Medan)
(Universitas Sumatera Utara, 2025)In the era of culinary globalization, udon noodles have become one of the Japanese dishes increasingly popular in Indonesia, including in Medan City. Udon is not only available in large restaurants such as Marugame Udon ... -
Peran Guru, Orangtua, dan Masyarakat dalam Proses Belajar Siswa di Kecamatan Lintong Nihuta Kabupaten Humbang Hasundutan
(Universitas Sumatera Utara, 2025)Education is one of the important, inherent and necessary aspects of human life in order to improve the quality of life. The COVID-19 pandemic has put pressure on various fields such as economy, politics, social, culture, ... -
Resiliensi Sosial Pasca Bencana Alam di Desa Simangulampe, Kecamatan Baktiraja, Kabupaten Humbang Hasundutan
(Universitas Sumatera Utara, 2025)This study aims to describe and analyze the social resilience of the Simangulampe Village community, Baktiraja District, Humbang Hasundutan Regency, following the landslide that occurred on December 1, 2023. The disaster ... -
Kolaborasi Dinas Koperasi dan Usaha Kecil Menengah Kota Binjai Dalam Digitalisasi Pembayaran QRIS
(Universitas Sumatera Utara, 2025)This study aims to analyze the collaboration of the Binjai City Cooperatives and Small and Medium Enterprises (SMEs) Office in digitizing cashless payments through the Quick Response Code Indonesian Standard (QRIS) for ... -
Makna dan Alasan Pribadi Pemakaian Gamis pada Mahasiswi di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research explores the meaning and personal reasons behind the use of gamis among female students at Universitas Sumatera Utara. The gamis, as a Muslim women’s garment, is not only perceived as a religious obligation ... -
Perilaku Budaya Berlalu Lintas di Marelan Raya Pasar V
(Universitas Sumatera Utara, 2025)Safety when driving on the highway must be prioritized by every road user to avoid accidents that can harm themselves and others. The many traffic signs installed on the road markings, road bodies and traffic lights aim ... -
Normalisasi Lingkungan Pergaulan sebagai Bentuk Penerimaan Sosial Penggunaan Rokok Elektrik pada Remaja Perempuan (Studi Kasus Coffee Shop Cold’N Brew Medan)
(Universitas Sumatera Utara, 2025)Over time, electronic cigarettes have increasingly replaced conventional cigarettes, as they are considered more modern and attractive. This has become a trend among teenagers, including teenage girls, who are driven by ... -
Pengaruh Gaya Hidup Dan Persepsi Risiko Terhadap Perceived Behavioral Control Penggunaan Shopee Paylater Oleh Generasi Z Di Kota Medan
(Universitas Sumatera Utara, 2025)The digital era has fundamentally transformed the way people live globally. E-commerce has become one of the fastest-growing sectors, with Shopee dominating as the most widely used platform. The development of e-commerce ... -
Penggunaan Emoji dalam Komunikasi melalui WhatsApp oleh Teman Tuli di Yayasan Khadijah Sharaswaty Indonesia
(Universitas Sumatera Utara, 2025)The research was about digital communication but the researcher focused on the use of emoji in WhatsApp interactions, aimed at identifying the frequency, types, and functions of emoji as used by the deaf community. Emoji ... -
Implementasi Hak Angket dalam Pelaksanaan Fungsi Pengawasan Dewan Perwakilan Rakyat Daerah Kota Pematangsiantar
(Universitas Sumatera Utara, 2025)The right of inquiry is a supervisory instrument used by regional legislative councils (DPRD) to investigate government policies suspected of deviating from statutory regulations. This study examines the implementation of ... -
Pengaruh Adopsi Aplikasi Identitas Kependudukan Digital (IKD) terhadap Efektivitas Pelayanan Administrasi Kependudukan di Kota Medan
(2025)Digital government transformation through e-government aims to enhance public service effectiveness. The Digital Population Identity (IKD) application is an innovation by Medan City Population and Civil Registration ... -
Pengaruh Kualitas Layanan, Fasilitas dan Lokasi Terhadap Keputusan Berkunjung Di Pemandian Air Panas Sidebuk-Debuk (Studi Pada Pemandian Air Panas Karona)
(Universitas Sumatera Utara, 2025)Hot spring tourism has become one of the most popular natural attractions among the public. Pemandian Air Panas Karona in Sidebuk-debuk is one of the frequently visited destinations, yet the number of visitors is influenced ... -
Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Produk The Originote di Kota Medan
(Universitas Sumatera Utara, 2025)The global cosmetics industry has experienced rapid growth along with increasing public awareness of the importance of self-care and attention to the quality of beauty products. In this context, The Originote has emerged ...