Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 61-80 of 11615
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Pengaruh Showrooming terhadap Kepuasan Pelanggan dengan Smart Shopping Feeling Sebagai Variabel Intervening di Kota Medan
(Universitas Sumatera Utara, 2025)The growth of e–commerce in Indonesia continues to increase every year, especially after the pandemic which has also affected the growth of e–commerce. This has led to changes in consumer shopping behavior, one of which ... -
Pengaruh Harga dan Network Quality Terhadap Customer Satisfaction (Studi Pada Pengguna Jasa Indosat HiFi di Kota Medan)
(Universitas Sumatera Utara, 2025)In today's digital era, the public's need for fast and stable internet services is increasing. Indosat HiFi as an internet service provider in Medan City needs to maintain service quality in order to maintain customer ... -
Memudarnya Nilai-Nilai Sakralitas Pada Naposo Nauli Bulung Sebagai Pagar Ni Huta Di Desa Janjilobi Kecamatan Barumun Kabupaten Padang Lawas (Studi Kasus Vakumnya Persatuan Naposo Nauli Bulung)
(Universitas Sumatera Utara, 2025)This study aims to understand the sacred values within the Naposo Nauli Bulung (NNB) organization and to analyze the forms of social conflict that occur between the village government and youth groups. The research employs ... -
Peran Inspektorat Daerah Kota Binjai Melalui Fungsi Pengawasan Penyelenggaraan Pemerintahan di Pemerintah Kota Binjai
(Universitas Sumatera Utara, 2025)The Regional Inspectorate is the Government Internal Supervisory Apparatus (APIP) The Regional Inspectorate is the Government Internal Supervisory Apparatus (APIP) that plays an essential role in overseeing the ... -
Pengaruh Scarcity Marketing dan Potongan Harga terhadap Keputusan Pembelian Produk Pakaian Erigo Store (Studi pada Konsumen Produk Pakaian Erigo Store di Kota Medan)
(Universitas Sumatera Utara, 2025)The increasing public demand for clothing products that follow current trends has led to the growth of various local brands. Erigo is one of the most popular local brands, particularly among the younger generation. To ... -
Perubahan Pola Asuh Lintas Generasi pada Suku Melayu di Kecamatan Medan Johor (Studi Kasus : Perbandingan Pola Asuh antara Generasi X dan Milenial)
(Universitas Sumatera Utara, 2025)This study aims to analyze the differences in parenting styles between Generation X and Millennials within the Malay ethnic community in Medan Johor District and to identify the factors influencing these changes. The ... -
Pengaruh Relationship Marketing dan E-Servicescape terhadap Loyalitas Pelanggan (Studi pada Pengguna E-Commerce Tokopedia di Kota Medan)
(Universitas Sumatera Utara, 2025)This research is motivated by the increasingly intense competition in the e- commerce industry in Indonesia, including in Medan City, which encourages companies such as Tokopedia to create effective marketing strategies ... -
Analisis Gaya Hidup Komunitas Vespa Extreme TBS (Tembung Belum Sembuh) di Kota Medan
(Universitas Sumatera Utara, 2025)This research describes the lifestyle of the Vespa Extreme TBS (Tembung Belum Sembuh) community in Medan City. This community represents a subculture formed from shared interests and a spirit of freedom of expression through ... -
Strategi Dinas Koperasi UKM Perindustrian Perdagangan Kota Medan dalam Pelarangan Impor Pakaian Bekas di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the strategy of the Department of Cooperatives, Small and Medium Enterprises, Industry, and Trade of Medan City in implementing the policy of prohibiting the import of second-hand clothing. The ... -
Peran Pemasaran Media Sosial dan Citra merek Rumah Karya Indonesia Dalam Meningkatkan Daya Tarik Wisata Tao Silalahi, Kabupaten Dairi
(Universitas Sumatera Utara, 2025)The tourism sector is one of the strategic fields that significantly contributes to regional economic development. The growth of tourism in Indonesia encourages each region with natural and cultural potential to optimize ... -
Efektivitas Pengadaan Barang/Jasa Pemerintah melalui Penggunaan Sistem Pengadaan Secara Elektronik (SPSE) di Sekretariat Daerah Bagian Pengadaan Barang/Jasa Kabupaten Karo
(Universitas Sumatera Utara, 2025)This study aims to analyze the effectiveness of government goods and services procurement through the use of the Electronic Procurement System (SPSE) at the Regional Secretariat, Procurement of Goods/Services Division of ... -
Analisis Resepsi Followers Instagram @gerakanbds Mengenai Kampanye Gerakan Boikot Produk Israel
(Universitas Sumatera Utara, 2025)Regarding the Boycott Campaign Against Israeli Products." This research was conducted using a qualitative approach with a reception analysis study. This research aims to understand the reception of @gerakanbds' Instagram ... -
Transparansi Kepala Desa dalam Pelaksanaan Bantuan Alat Pertanian di Desa Perpulungen Kecamatan Kerajaan Kabupaten Pakpak Bharat
(Universitas Sumatera Utara, 2025)The problems related to transparency in the implementation of assistance in Perpulungen Village can be observed from the unavailability of meeting results accessible to the community, the involvement of the community that ... -
Implementasi Peraturan Daerah Kabupaten Karo Nomor 03 Tahun 2021 tentang Penyediaan dan Pengelolaan Kawasan Penggembalaan Umum di Desa Mbal Mbal Petarum Kabupaten Karo
(Universitas Sumatera Utara, 2025)This study aims to determine the implementation of Karo Regency Regional Regulation Number 03 of 2021 concerning the Provision and Management of Public Grazing Areas in Mbal Mbal Petarum Village. This area is the only ... -
Analisis Perencanaan Pembangunan Partisipatif oleh Badan Perencanaan dan Pembangunan Daerah (BAPPEDA) di Kelurahan Parhorasan Nauli Kecamatan Siantar Marihat Kota Pematang Siantar
(Universitas Sumatera Utara, 2025)The Regional Development Planning Agency (BAPPEDA) plays a strategic role in coordinating regional development planning processes, particularly in the era of regional autonomy, which emphasizes a participatory approach. ... -
Dinasti Politik Calon Walikota Mahyaruddin dalam Pilkada Tanjungbalai 2024
(Universitas Sumatera Utara, 2025)This research discusses the phenomenon of political dynasties in a local context through a case study of the Mahyaruddin candidacy in the 2024 Regional Head Election (Pilkada) in Tanjungbalai City. A political dynasty is ... -
Akuntabilitas Kinerja Badan Pertanahan Nasional dalam Penerbitan Sertipikat Tanah di Kabupaten Humbang Hasundutan
(Universitas Sumatera Utara, 2025)The Land and Land Agency (BPN) is a government institution that is in charge of carrying out government affairs in the land sector in Indonesia, one of which is the issuance of land certificates. BPN Humbang Hasundutan ... -
Adaptasi Gaya Hidup Mahasiswa Perantau Aceh Di Kota Medan: Studi Kasus Ikatan Pemuda Tanah Rencong (IPTR) USU
(Universitas Sumatera Utara, 2025)The research titled Adaptation of Lifestyle Among Acehnese Migrant Students in Medan: A Case Study of Ikatan Pemuda Tanah Rencong (IPTR) USU aims to explore the lifestyle adaptation of Acehnese migrant students in ... -
Analisa Jejaring Sosial dan Polarisasi Politik Mahasiswa Studi Polarisasi Politik Mahasiswa FISIP USU pada Pilpres dan Pasca Pilpres 2024
(Universitas Sumatera Utara, 2025)The phenomenon of social polarization among university students in the digital political era has become a crucial issue that requires in-depth sociological analysis. This study employs the Social Network Analysis (SNA) ... -
Relasi Agen Dan Struktur Dalam Mendukung Upaya Eliminasi Tuberkulosis Tahun 2030 (Studi Kasus pada Yayasan Mentari Meraki Asa di Kota Medan)
(Universitas Sumatera Utara, 2025)This study examines the relationship between agency and structure in supporting the tuberculosis (TB) elimination process by 2030, with a case study on Yayasan Mentari Meraki Asa (YMMA) in Medan. TB remains a major public ...