Eksistensi Warkop Aceh Agam Senyum Ketawa di Medan (Analisis Doxa, Orthodoxa, Heterodoxa)

Abstract

This study aims to understand the existence of Warkop Aceh Agam Senyum Ketawa in Medan using the analytical framework of Doxa, Orthodoxa, and Heterodoxa proposed by Pierre Bourdieu, as well as the Drugstore concept proposed by Jean Baudrillard. Warkop Aceh Agam emerged as an interesting social phenomenon that combines local cultural values with modern consumption methods in the context of capitalism in an urban environment. This study applies a qualitative approach through the use of a case study method. Information was collected through direct observation, comprehensive interviews with the owner, customers, and surrounding business actors, and document collection in the field. The findings of the study indicate that Warkop Aceh Agam plays a role as a social place that strengthens Acehnese cultural identity and offers an alternative to the consumer culture that exists in the modern era. In Doxa's view, this warkop is seen as a natural social space for the community; Orthodoxa supports its existence as a symbol of local identity and social solidarity; while Heterodoxa emphasizes the impact of economic competition and social changes occurring in the surrounding area. This study concludes that Warkop Aceh Agam is not just a place to enjoy coffee, but also a space for social interaction that combines traditional values with modern elements of the city of Medan.