Hubungan Peer Pressure dengan Adiksi Media Sosial pada Remaja

Abstract

This study aims to determine the relationship between peer pressure and social media addiction among adolescents. This study uses a quantitative approach with a correlational design. Data collection was conducted through a questionnaire designed using a Likert scale. The participants in this study consisted of 348 adolescents who actively use social media and have peers aged 15-18 years (M= 16.28, SD=0.76) in the city of Medan. Social media addiction was measured using the Bergen Facebook Addiction Scale developed by Andreassen (2012) and adapted into Indonesian by Napitupulu & Rangkuti (2023). Peer pressure was measured using the Peer Pressure Inventory developed by Clasen & Brown (1985) and adapted by Lucia et al. (2014). The scale was distributed using Google Forms. The data obtained were processed using the Spearman's rank correlation test. The results of the study show that there is a significant and positive relationship between the Peer Pressure variable and social media addiction (rho = 0.129, p = 0.016 < 0.05), meaning that the higher the pressure an individual receives from peers, the higher the level of social media addiction experienced by adolescents.