Penerapan Konsep dan Manajemen Agribisnis pada Usaha Penggemukan Ternak Domba (Studi Kasus PT. Sugiono Padepokan Ternak Kecamatan Dolok Masihul Kabupaten Serdang Bedagai).

Abstract

The agribusiness concept views agricultural enterprises, including livestock farming, holistically encompassing the subsystems of input supply, production, processing, and marketing. Sheep farming with an agribusiness orientation has become a strategic alternative to increase farmers’ income. This study aims to examine the implementation of agribusiness and the development strategy of the sheep farming business at PT. Sugiono Padepokan Ternak. The research uses a qualitative descriptive method, with data collected through surveys and observations. The results show that the implementation of the upstream agribusiness subsystem, which includes the availability of breeding stock, feed, and production facilities, has been fulfilled; however, regular animal health checks have not yet been carried out. In the on-farm agribusiness subsystem, feed technology and housing management have been applied, but waste management and disease handling remain suboptimal. The downstream agribusiness subsystem is reflected in the marketing of sheep through company partners. Supporting service institutions have not been utilized, as the company is independent in terms of financing and legality, and does not collaborate with the government or livestock groups. The SWOT quadrant analysis places the sheep fattening enterprise of PT. Sugiono Padepokan Ternak in quadrant I, indicating that an aggressive or Strength-Opportunity (S-O) strategy is the most appropriate to apply.