Peran Komunikasi Internal dalam Meningkatkan Efektivitas Kinerja Pegawai Dinas Koperasi, Usaha Kecil dan Menengah Provinsi Sumatra Utara

Abstract

This study aims to analyze the role of internal communication in enhancing the effectiveness of employee performance at the Office of Cooperatives, Small and Medium Enterprises of North Sumatra Province. Internal communication is regarded as a crucial element in creating a productive work environment, particularly within government agencies that require intensive cross-unit coordination. The study employs a descriptive qualitative approach, collecting data through open-ended questionnaires, direct observation, and literature review. The findings reveal that the majority of respondents hold positive views on the implementation of internal communication, especially in the form of vertical communication and routine inter-departmental meetings. Approximately 92.6% of respondents believe that effective communication has a positive impact on their performance. However, several challenges remain, such as unclear directives from supervisors, limited opportunities for employees to express their opinions, and communication disparities between civil servants (ASN) and non-ASN staff. The study concludes that internal communication significantly influences employee performance effectiveness. Therefore, it is recommended that the organization strengthen two-way communication, leverage information technology, provide communication training for leaders, and conduct regular evaluations to achieve more optimal employee performance.