Browsing Master Theses (Master of Management) by Submit Date
Now showing items 1-20 of 520
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Analisis Pengaruh Integrated Marketing Communication terhadap Keputusan Berkunjung Wisatawan di Kabupaten Aceh Tengah
(Universitas Sumatera Utara, 2023)This research aims to analyze the influence of Integrated Marketing Communication on tourists' decision to visit Central Aceh, with a focus on three tourist attractions: Arung Jeram Lukup Badak, Pantan Teron, and Pante ... -
Pengaruh Risk Perception, Financial Literacy dan Behavioral Motivation terhadap Keputusan Investasi pada Investor PT. Mirae Asset Sekuritas Indonesia Galeri Medan
(Universitas Sumatera Utara, 2023)This research aims to analyze the influence of risk perception, financial literacy, and behavioral motivation on investment decisions among investors at PT Mirae Asset Sekuritas Indonesia Galeri Medan. The research method ... -
Strategi Instagram sebagai Social Media Marketing dalam Meningkatkan Brand Engagement pada IDR Cafe Kota Kisaran
(Universitas Sumatera Utara, 2023)This study aims to determine and analyze the Instagram Strategy as Social Media Marketing including entertainment, customization, interaction, electronic word of mouth and trendiness in increasing Brand Engagement at Idr ... -
Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan (Studi Kasus Cafe Uncle Sam )
(Universitas Sumatera Utara, 2024)This research aims to examine and analyze the effects of service quality on customer loyalty at Uncle Sam's Cafe. The research population consists of all consumers of Uncle Sam's Cafe. Samples are determined using a formula ... -
Analisis Pengaruh Keadilan Organisasi, Kepemimpinan Transformasional, dan Core Values Akhlak terhadap Kinerja Pegawai dengan Motivasi sebagai Variabel Intervening di PT Jasa Raharja Cabang Sumatera Utara
(Universitas Sumatera Utara, 2024)The objective of this research was to find out the influence of Organizational Justice, Transformational Leadership, and AKHLAK Core Values on Employees' Performance with Motivation as Intervening Variable at PT Jasa ... -
Pengaruh Kompetensi, Lingkungan, dan Motivasi Kerja terhadap Kinerja Pegawai PT PLN (Persero) Unit Induk Pembangunan Sumatera Bagian Utara
(Universitas Sumatera Utara, 2023)Professional and qualified employees will form high performance, both individually and in groups so that it has an impact on the effectiveness of the organization as a whole. The problem is how to create employees who can ... -
Penyelarasan Strategi Bisnis Layanan Kepegawaian Berbasis Teknologi Informasi (Studi Kasus pada Kejaksaan Tinggi Sumatera Utara)
(Universitas Sumatera Utara, 2024)In the modern era, discussions about information technology are no longer novel. Information technology has become an integral element of daily life and plays a crucial role in supporting various human activities. Numerous ... -
Analisis Beban Kerja terhadap Kinerja Karyawan melalui Stres Kerja sebagai Variabel Intervening pada PT. Bank Sumut Cabang Stabat
(Universitas Sumatera Utara, 2024)Human resources or employees are the important asset for the company. Employees who have good performance will certainly have a positive impact on the company. In order to improve employee performance, companies must ... -
Pengaruh Relationship Marketing Dan Kualitas Layanan Digital Terhadap Niat Pembayaran Iuran Perlindungan Peserta (Studi Kasus Pada Umkm BP Jamsostek Medan Utara)
(Universitas Sumatera Utara, 2023)Medan Utara BP Jamsostek as the Organizing Agency for Employment Social Security for all levels of the workforce, includes MSMEs. However, there are still numerous MSMEs who are late in making dues payments. The objective ... -
Analisis Implementasi Knowledge Management terhadap Kinerja Karyawan PT Prima Multi Peralatan pada Divisi Rubber Tyred Gantry (RTG)
(Universitas Sumatera Utara, 2024)This research is based on the Key Performance Indicator (KPI) report regarding Equipment Readiness/Availability in the Rubber Tyred Gantry (RTG) Division of PT Prima Multi Peralatan. The purpose of this research is to ... -
Analisis Preferensi Konsumen dalam Keputusan Menggunakan Jasa Klinik Kecantikan (Studi Kasus pada Pelanggan WPL Aesthetic Clinic)
(Universitas Sumatera Utara, 2024)This research aims to analyze and determine consumer preferences in determining and choosing beauty clinic services at WPL Aesthetic Clinic Medan. The population in this study were customers who used beauty clinic ... -
Analisis Perbandingan Model Financial Distress pada Perusahaan Sektor Infrastruktur yang Terdaftar Dibursa Efek Indonesia Tahun 2018-2023
(Universitas Sumatera Utara, 2025)This study aims to find out and analyze the comparison of five financial distress models (modified Altman Z-Score, Springate, Taffler, Zmijewski, and Grover) in identifying the financial zones of infrastructure sector ... -
INTEGRASI FRAUD DIAMOND THEORY DENGAN BUDAYA ORGANISASI UNTUK PENINGKATAN SISTEM PENCEGAHAN FRAUD PADA SUATU PERUSAHAAN DISTRIBUSI DI INDONESIA
(Universitas Sumatera Utara, 2025-03)Fraud is a critical issue that poses financial and reputational risks to organizations. This study aims to integrate the Fraud Diamond Theory with organizational culture at PT X, a logistics distribution company in the ... -
Analisis Pengaruh Content Marketing, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian pada PT Umroh Foods Medan
(Universitas Sumatera Utara, 2025)Social media is an important and essential part of overall marketing and branding, therefore, it must be integrated into any business development or marketing strategy. Social media allows brands to get closer to their ... -
Analisis Perbandingan Model Financial Distress pada Perusahaan Sektor Infrastruktur yang Terdaftar Dibursa Efek Indonesia Tahun 2018-2023
(Universitas Sumatera Utara, 2025)This study aims to find out and analyze the comparison of five financial distress models (modified Altman Z-Score, Springate, Taffler, Zmijewski, and Grover) in identifying the financial zones of infrastructure sector ... -
Peran Mediasi Keputusan Pembelian pada Hubungan Kualitas Pelayanan dan Harga terhadap Kepuasan pada Pelanggan Bimbel Online Ecodu
(Universitas Sumatera Utara, 2025)This study aims to analyze the impact of service quality and price on customer satisfaction, with purchasing decisions as an intervening variable, in the context of ECODU Online Tutoring. Variables used in thisresearch ... -
Evaluasi Faktor-Faktor Adopsi Knowledge Management System (KMS) Dengan Pendekatan UTAUT 2 (Studi Kasus: PT Pegadaian Kanwil I Medan)
(Universitas Sumatera Utara, 2025)Technology has become an essential tool that supports various aspects of human life, including in the business sector and organizations. In the era of knowledge-based economy, Knowledge Management (KM) is the main strategy ... -
Pengaruh Mutasi Jabatan dan Promosi Jabatan terhadap Perkembangan Karir Karyawan di PT Pegadaian Kantor Wilayah I Medan
(Universitas Sumatera Utara, 2025)This study is motivated by fluctuations in employee career development at PT Pegadaian Kanwil I Medan, particularly concerning job transfers and promotions that impact career development. The aim of this study is to ... -
Pengaruh Media Sosial Instagram untuk Meningkatkan Brand Awareness melalui Customer Engagement pada Pane Orchid Garden
(Universitas Sumatera Utara, 2025)The rapid development of digital technology, especially social media, has changed the marketing landscape. This study aims to analyze the influence of Instagram social media on brand awareness and customer engagement at ... -
Strategi Peningkatan Nilai Kematangan Penerapan Manajemen Risiko Sistem Pemerintahan Berbasis Elektronik
(Universitas Sumatera Utara, 2024)In implementing SPBE (Electronic based-system of government), risk management can increase efficiency, transparency, and accountability in public service. The evaluation of KemenPANRB (the Ministry of State Apparatus ...