Master Theses (Master of Management)
Master Theses (Master of Management)
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Pengaruh Servicescape dan Customer Experience terhadap Loyalitas Konsumen dengan Kepuasan sebagai Variabel Intervening pada Cafe Hidden Place Medan
(Universitas Sumatera Utara, 2023)The objective of the research was to analyze the influence of servicescape and customer experience on consumer loyalty as an intervening variable in Hidden Place cafe, Medan. The population was all customers Hidden Place ... -
Pengaruh Kualitas Informasi, Fasilitas, dan Alumni terhadap Keputusan Memilih Kampus Politeknik WBI melalui Brand Image sebagai Variabel Intervening
(Universitas Sumatera Utara, 2023)Wilmar Bisnis Indonesia Polytechnic (WBI) is one of educational institutions which is committed to be the best and ideal educational institution for Indonesia's young generation in order to prepare the students to compete ... -
Analisis Pengelolaan Diversitas Budaya dan Keterlibatan Karyawan melalui Gaya Kepemimpinan Lintas Budaya di Dalam Mengoptimalisasikan Kinerja Karyawan di Sampoerna Academy Medan
(Universitas Sumatera Utara, 2023)Sampoerna Academy Medan is one of the International Schools that employs foreign workers (expatriates). The cultural diversity found in Sampoerna Academy Medan can become both the opportunity and challenge for this ... -
Analisis Pengaruh Kecerdasan Spiritual, Inovasi, dan Kompetensi terhadap Peningkatan Kinerja Pekerja PT. Asam Jawa
(Universitas Sumatera Utara, 2024)This research investigates the influence of spiritual intelligence, innovation, and competency on the improve employee performance at PT. Asam Jawa, a plantation company located in North Sumatra. Several factors the influence ... -
Analisis Pengaruh Digital Customer Experience terhadap Customer Loyalty melalui Emotional Marketing dan Customer Satisfaction pada Pelanggan Indihome
(Universitas Sumatera Utara, 2023)Internet has become a primary need for society, especially in big cities. One of the internet products that is widely used by people in Indonesia is Indihome. Indihome is a fixed broadband internet service under the ... -
Analisis Intellectual Capital dengan Metode M-Vaic terhadap Harga Saham melalui Profitabilitas pada Perusahaan di Indeks Idxtechno di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2023)The objective of the research is to find out the influence of Intellectual Capital, using Modified Value Added Intellectual Coefficient (M-VAIC) method on stock price through profitability in the companies at the IDXTECHNO ... -
Strategi Bisnis dalam Menghadapi Persaingan Data Center Pasca Pandemi di Indonesia (Studi Kasus: PT. XYZ Medan)
(Universitas Sumatera Utara, 2023)This study is to determine the internal and external factors in the data center of PT XYZ Medan so as to obtain the right business strategy alternatives by knowing the current position of PT XYZ Medan data center and ... -
Analisis Pengaruh Brand Image, Kualitas Pelayanan dan Store Atmosphere terhadap Kepuasan Konsumen Cafe Ruang Sarca Medan
(Universitas Sumatera Utara, 2023)As a trade and business center, Medan has sparked a great deal of transformation. The most obvious one is the emergence of increasing business competitiveness. This is indicated by the establishment of new businesses, ... -
Analisis Hubungan Kualitas Produk, Kualitas Pelayanan, Harga dan Promosi terhadap Keputusan Pembelian (Studi pada Toko Sembilan Wali Medan)
(Universitas Sumatera Utara, 2024)The objective of the study was to determine and analyze the effect of product quality, service quality, price and promotion on purchasing decisions. The research location was at the Sembilan Wali Bookstore, Medan. The ... -
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa dalam Memilih Perguruan Tinggi Swasta pada Universitas Muhammadiyah Sumatera Utara
(Universitas Sumatera Utara, 2023)Education is a yardstick for the success of a country so that it becomes a very important factor in which its development has to be heeded. Muhammadiyah University of Sumatera Utara has 43 study programs in fulfilling ... -
Hubungan Konflik Peran Ganda dan Stres Kerja melalui Motivasi Kerja sebagai Variabel Intervening terhadap Kinerja pada Pegawai Wanita di Rumah Sakit Mitra Medika Bandar Klippa
(Universitas Sumatera Utara, 2023)Performance is the result of work achieved by a person or a group of people in doing their jobs, in the conflict of double roles, the person will get difficulty in fulfilling kis two different roles which can cause work ... -
Pengaruh Instagram Marketing dan Customer Experience terhadap Loyalitas Pelanggan dengan Customer Engagement sebagai Variabel Mediasi pada Café Mili Kopi Pematang Siantar
(Universitas Sumatera Utara, 2023)The use of Instagram to market products is believed to be more effective and efficient in reaching consumers. The use of social media is strongly related to the phenomenon of posting. This is a profitable opportunity for ... -
Penyusunan Strategi Program Pendampingan Sertifikasi Roundatable on Sustainable Palm Oil (RSPO) Petani di Tapanuli Selatan dengan Pendekatanasset-Based Community Development (Studi Kasus Kelompok Tani Binaan Unilever)
(Universitas Sumatera Utara, 2023)The agricultural sector is one of the crucial sectors in Indonesia that plays a role as the main source of food and economic growth. The role of this sector can still be increased if it is managed properly. In today's ... -
Analisis Pengaruh Kepuasan Pelanggan terhadap Keputusan Pembelian pada Coffeeshop “Selasa_Communa” Medan
(Universitas Sumatera Utara, 2023)The increase in coffee consumption in the world and Indonesia opens up great opportunities for Indonesian MSMEs, especially coffee shops. This study aims to analyze how far is the correlation between customer satisfaction ... -
Pengaruh Rasio Likuiditas, Aktivitas, Leverage, dan Ukuran Perusahaan terhadap Kebijakan Deviden melalui Kinerja Keuangan sebagai Variabel Intervening pada Emiten Sektor Consumer Non Cyclicals di Bursa Efek Indonesia Periode 2017-2021
(Universitas Sumatera Utara, 2023)Through the return of consumer non-cyclical issuers for (emiten) listed on Indonesia Stock Exchange from 2017-2021, this study seeks to empirically examine the effect of liquidity ratio, activity, leverage, and company ... -
Peran Pemimpin dan Kompetensi terhadap Pengembangan Karir Karyawan melalui Aktualisasi Diri di PT. Bank Perkreditan Rakyat Pijer Podi Kekelengen
(Universitas Sumatera Utara, 2022)If employees have no plan in their career and do not know its process completely at the company where they work for, it is because the head of each department does not care so that the employees' career does not develop. The ... -
Strategi Peningkatan Penyaluran Kredit Segmen Commercial & Corporate pada PT Bank Mestika Dharma Tbk
(Universitas Sumatera Utara, 2023)Align with the development of banking growth in Indonesia, it has led to intense competition between one bank and another to be able to support and accommodate the needs and requests of customers. This research aims to ... -
Strategi Peningkatan Penghimpunan Dana Produk Giro pada PT Bank Central Asia Tbk KCP Pusat Pasar Medan
(Universitas Sumatera Utara, 2023)The condition of business competition that is increasingly competitive nowadays requires banks to be able to determine more precise and accurate marketing policies. This research is conducted to determine the effect of ... -
Pengaruh Penggunaan Internet Banking dan Mobile Banking terhadap Harga Saham melalui Kinerja Keuangan Perbankan Indonesia yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2023)The research aims to analyze effect of internet banking and mobile banking use on share price through banking financial performance in Indonesia. The population of this research is banking sector listed on the Indonesia ... -
Pengaruh Pengawasan Melekat dan Kompensasi melalui Kepuasan Kerja terhadap Kinerja Pegawai (Studi Kasus di BPDAS Mahakam Berau Kementerian Lingkungan Hidup dan Kehutanan)
(Universitas Sumatera Utara, 2023)BPDAS Mahakam Berau is one of the Execution Units under the Ministry of Environment and Forestry. In order to carry out all duties and functions as the Execution Unit, BPDAS have government employees who have responsibilities ...
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