Master Theses (Master of Management)
Master Theses (Master of Management)
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Rencana Strategi Peningkatan Kinerja dengan Metode Balanced Scorecard di PT Pembangunan Prasarana Sumatera Utara
(Universitas Sumatera Utara, 2024)PT PPSU is a regional government-owned enterprise in North Sumatra. It is established to optimize the sources of regional revenues. One of the attempts to improve the company's performance is through strategic organizing ... -
Pengaruh Komunikasi dan Perbedaan Generasi terhadap Kinerja Karyawan Pusat Penelitian Kelapa Sawit Medan
(Universitas Sumatera Utara, 2024)The research aims to test the factors affecting the employee performance at Indonesian Oil Palm Research Institute in Medan on communication and generational differences. Samples are selected using the Slovin formula and ... -
Analisis Determinan Kinerja Karyawan pada Karyawan PT. Telkom Indonesia Witel Medan
(Universitas Sumatera Utara, 2024)The performance of employees at Telkom WITEL Medan can be measured through the quality and quantity of work they do, especially in the division of data management and drawing inventory surveys, which have defined fields ... -
Strategi Rural Saving dalam Mobilisasi Dana Segmen Mikro PT. Bank Rakyat Indonesia (Persero) Tbk. Regional Office Medan (Studi Kasus: Wilayah Kerja PT Bank Rakyat Indonesia Branch Office Medan Iskandar Muda)
(Universitas Sumatera Utara, 2024)The rural savings strategy is aimed at increasing the collection of funds in a bank so that greater credit distribution can be made. PT Bank Rakyat Indonesia (Persero) Tbk Regional Office Medan distributes credit which ... -
Model Analisis dan Strategi Mitigasi Risiko Keuangan dalam Pengambilan Keputusan Kelayakan Investasi Pembangunan Pembangkit Listrik Tenaga Air (PLTA) di Wilayah Sumatera Utara
(Universitas Sumatera Utara, 2024)Success in the implementation of a construction project is seen through the accuracy in maintaining the triple constraints: cost, quality, and time. Analyzing project risk is crucial for long-term investment and project ... -
Faktor yang Mempengaruhi Kesiapan Pegawai untuk Berubah pada Perwakilan BKKBN Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)In facing the rapidly changing strategic environment, Indonesian Government needs dynamic, agile and adaptive governance management. To achieve this, a streamlined bureaucracy is needed so that strategic decision-making ... -
Pengaruh Integritas, Budaya Organisasi, dan Keterikatan Karyawan terhadap Kinerja Karyawan PT Bank Mandiri (Persero) Kantor Fungsional Aceh
(Universitas Sumatera Utara, 2023)This study aims to examine the influence of integrity, organizational culture, and employee engagement on employee performance at PT Bank Mandiri (Persero) Functional Office in Aceh. The population of this study consists ... -
Efektifitas Penggunaan Analisis Teknikal Stochastic Oscillator dan Moving Average Convergence- Divergence (MACD) pada Perdagangan Saham-Saham Sub Sektor Perbankan di Bursa Efek Indonesia Periode 2015 – 2019
(Universitas Sumatera Utara, 2021)The objective of the research is to find out how effective Stochastic Oscillator and Moving Average Convergence-Divergence (MACD) technical analysis are in yielding capital gain and abnormal return, viewed from descriptive ... -
Strategi Optimalisasi Penyerapan Anggaran PT PLN (Persero) Unit Induk Pembangunan Sumatera Bagian Utara
(Universitas Sumatera Utara, 2024)This research is based on the report of budget absorption realization at PT PLN UIP SBU not being absorbed according to the plan. The aim of this study is to identify the main causes of suboptimal budget absorption and ... -
Strategi Penerapan Budaya Keselamatan Kerja (Safety Culture) di Lingkungan PT. Wijaya Karya (Persero) Tbk, Departemen Operasi 1 (Wilayah Sumatera)
(Universitas Sumatera Utara, 2023)Safety culture is a concept defined at a group level or higher that refers to shared values between all groups or companies, corporations or organizational members. Safety culture deals with formal safety issues within ... -
Pengaruh Servicescape, Social Media Marketing, dan Destination Image terhadap Minat Berkunjung Kembali (Revisit Intention) pada Objek Wisata Taman Hutan Kota Langsa
(Universitas Sumatera Utara, 2024)This research aims to investigate the effects of Servicescape, Social Media Marketing, and Destination Image on Revisit Intention at Langsa Forest Park Tourist Attraction This associative causal research carries out ... -
Analisis Sentimen untuk Perbaikan Kualitas Layanan M-Paspor Imigrasi
(Universitas Sumatera Utara, 2024)The purpose of this research is to identify and analyze the implementation results of the Support Vector Machine (SVM) and Naive Bayes Classifier (NBC) methods in a case study of public sentiment analysis toward the M-Paspor ... -
Pengaruh Kualitas Pelayanan terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan sebagai Variabel Intervening (Pada Pelanggan SPBU No.13227108 Jl. Jend. Besar A. H. Nasution, Kec. Padangsidimpuan Batunadua Kota Padangsidimpuan)
(Universitas Sumatera Utara, 2024)The purpose of this study is to ascertain and examine how customer satisfaction, which is a measure of service quality, affects repurchase intention an intervening variable for customers of SPBU No.13227108 Jl. Gen. Besar ... -
Analisis Pengaruh Lingkungan Eksternal terhadap Penjualan Tenaga Listrik di PT. PLN (Persero) UID Sumatera Utara
(Universitas Sumatera Utara, 2024)The world is experiencing a wave of business, industrial and technological revolutions that have greatly contributed in improving the economy of a country. This development offers electricity companies a golden opportunity ... -
Analisis Strategi Pemasaran pada Coffee Shop (Studi Kasus pada Misi Kopi Kota Tebing Tinggi)
(Universitas Sumatera Utara, 2023)The development of the food and beverage (F & B) industry has recently increased rapidly, especially in big cities in Indonesia. One sub-sector that has grown significantly is coffee shop. In the city of Tebing Tinggi, the ... -
Pengaruh Retail Service Quality dan Harga Produk terhadap Kepuasan Konsumen Suzuya Pasar Aceh Baru
(Universitas Sumatera Utara, 2024)This research aims to test and analyze the influence of retail service quality and price on consumer satisfaction at Suzuya Pasar Aceh Baru. Population of all Suzuya Pasar Aceh Baru consumers. Determining the number of ... -
Pengaruh E-Service Quality terhadap Kepuasan Pelanggan dengan Penanganan Keluhan dan Kepercayaan Pelanggan sebagai Variabel Intervening (Studi Kasus di PT. PLN (Persero) UP3 Medan dan Medan Utara Wilayah Kerja Kota Medan)
(Universitas Sumatera Utara, 2024)This study aims to examine and analyze the influence of e-service quality on customer satisfaction with complaint handling and customer trust as intervening variables at PT. PLN (Persero) UP3 Medan and Medan Utara in the ... -
Analisis Pemanfaatan Digital Marketing terhadap Peningkatan Kinerja Bisnis pada UMKM di Kota Jambi
(Universitas Sumatera Utara, 2024)This research aims to analyze the use of digital marketing to improve business performance in MSMEs in Jambi City. The research uses quantitative descriptive verification method. Data collection is carried out by distributing ... -
Pengaruh Kualitas Pelayanan dan Komitmen Perusahaan terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi Kasus pada PT Karya Semangat Mandiri di Medan Sumatera Utara)
(Universitas Sumatera Utara, 2024)Chicken production in North Sumatera increased significantly from 2020 to 2022 which indicates that the business potency of broiler raising is promising Broiler is known as a chicken which is able to yield high quality ... -
Analisis Kompensasi dan Lingkungan Kerja terhadap Kinerja Dosen di Universitas Al Azhar Medan
(Universitas Sumatera Utara, 2024)The aim of this research is to evaluate various aspects of the performance of lecturers at Al Azhar University Medan in terms of compensation and work environment. The population of this research is all lecturers at Al ...
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