Master Theses (Master of Management)
Master Theses (Master of Management)
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Strategi Pengembangan Dosen untuk Meningkatkan Kapabilitas di STMIK Kaputama Binjai Menuju Akreditasi Unggul
(Universitas Sumatera Utara, 2025)Lecturers have a strategic role in the quality of education, research and accreditation. The quality of higher education is greatly influenced by the capabilities of lecturers. Pre survey analysis shows that the Information ... -
Efektivitas Pengelolaan Piutang pada PT Kawasan Industri Medan Member of Danareksa
(Universitas Sumatera Utara, 2023)Accounts receivable is commonly both the largest part of current assets and the total assets of the company. Therefore, the implementation of internal control of accounts receivable is very crucial. Accounts receivable are ... -
Implikasi Kebijakan Domestic Price Obligation, Kebijakan Domestic Market Obligation dan Kebijakan Larangan Ekspor Crude Palm Oil terhadap Arus Kas sebagai Pengambilan Keputusan Manajemen PT Perkebunan Nusantara IV pada Tahun 2022
(Universitas Sumatera Utara, 2025)The Domestic Price Obligation (DPO) policy and Domestic Market Obligation (DMO) policy implemented on January 27, 2022, along with the Presidential directive on the export ban of Crude Palm Oil (CPO) on April 28, 2022, ... -
Customer Experience dan Customer Engagement terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening (Studi Kasus pada Pusat Penelitian Kelapa Sawit Medan)
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of Customer Experience and Customer Engagement on customer loyalty, with customer satisfaction as an intervening variable, focusing on the case of Pusat Penelitian Kelapa Sawit ... -
Analisis Perencanaan Strategi untuk Meningkatkan Penjualan Sepeda Motor Yamaha pada PT Alfa Scorpii Cabang Sentral Yamaha
(Universitas Sumatera Utara, 2025)To achieve expected profits, businesses must implement effective strategies aligned with internal and external environmental conditions. A thorough analysis of the business environment enables companies to develop strategies ... -
Strategi Pemasaran untuk Meningkatkan Penjualan Lahan pada Kek Sei Mangkei (Studi Kasus pada PT Kawasan Industri Nusantara)
(Universitas Sumatera Utara, 2024)Developments in the line of business must be carried out in conjunction with a good marketing strategy. As the marketing strategy that has been employed has not been optimal, PT Kawasan Industri Nusantara (KINRA) aims to ... -
Analisis Pengaruh Pemasaran Digital dan Kesadaran Merk terhadap Keputusan Pembelian pada Aplikasi “Seindo Travel”
(Universitas Sumatera Utara, 2025)Digital marketing is aimed at increasing brand awareness of the "Seindo Travel" application, but this has no impact on increasing brand awareness of the "Seindo Travel" application among users or consumers. The aim of ... -
Analisis Pengaruh Motivasi dan Dukungan Sosial terhadap Kinerja melalui Minat Belajar pada Penyuluh Agama Islam Non PNS di Kabupaten Langkat
(Universitas Sumatera Utara, 2024)A relegious instructor holds a position subordinate to the Minister of Religion, and is responsible with mentoring, motivating, and encouraging the community in relegious and social activites. In addition to the civil ... -
Analisis Pengaruh Integrated Marketing Communication terhadap Keputusan Berkunjung Wisatawan di Kabupaten Aceh Tengah
(Universitas Sumatera Utara, 2023)This research aims to analyze the influence of Integrated Marketing Communication on tourists' decision to visit Central Aceh, with a focus on three tourist attractions: Arung Jeram Lukup Badak, Pantan Teron, and Pante ... -
Pengaruh Risk Perception, Financial Literacy dan Behavioral Motivation terhadap Keputusan Investasi pada Investor PT. Mirae Asset Sekuritas Indonesia Galeri Medan
(Universitas Sumatera Utara, 2023)This research aims to analyze the influence of risk perception, financial literacy, and behavioral motivation on investment decisions among investors at PT Mirae Asset Sekuritas Indonesia Galeri Medan. The research method ... -
Strategi Instagram sebagai Social Media Marketing dalam Meningkatkan Brand Engagement pada IDR Cafe Kota Kisaran
(Universitas Sumatera Utara, 2023)This study aims to determine and analyze the Instagram Strategy as Social Media Marketing including entertainment, customization, interaction, electronic word of mouth and trendiness in increasing Brand Engagement at Idr ... -
Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan (Studi Kasus Cafe Uncle Sam )
(Universitas Sumatera Utara, 2024)This research aims to examine and analyze the effects of service quality on customer loyalty at Uncle Sam's Cafe. The research population consists of all consumers of Uncle Sam's Cafe. Samples are determined using a formula ... -
Analisis Pengaruh Keadilan Organisasi, Kepemimpinan Transformasional, dan Core Values Akhlak terhadap Kinerja Pegawai dengan Motivasi sebagai Variabel Intervening di PT Jasa Raharja Cabang Sumatera Utara
(Universitas Sumatera Utara, 2024)The objective of this research was to find out the influence of Organizational Justice, Transformational Leadership, and AKHLAK Core Values on Employees' Performance with Motivation as Intervening Variable at PT Jasa ... -
Pengaruh Kompetensi, Lingkungan, dan Motivasi Kerja terhadap Kinerja Pegawai PT PLN (Persero) Unit Induk Pembangunan Sumatera Bagian Utara
(Universitas Sumatera Utara, 2023)Professional and qualified employees will form high performance, both individually and in groups so that it has an impact on the effectiveness of the organization as a whole. The problem is how to create employees who can ... -
Penyelarasan Strategi Bisnis Layanan Kepegawaian Berbasis Teknologi Informasi (Studi Kasus pada Kejaksaan Tinggi Sumatera Utara)
(Universitas Sumatera Utara, 2024)In the modern era, discussions about information technology are no longer novel. Information technology has become an integral element of daily life and plays a crucial role in supporting various human activities. Numerous ... -
Analisis Beban Kerja terhadap Kinerja Karyawan melalui Stres Kerja sebagai Variabel Intervening pada PT. Bank Sumut Cabang Stabat
(Universitas Sumatera Utara, 2024)Human resources or employees are the important asset for the company. Employees who have good performance will certainly have a positive impact on the company. In order to improve employee performance, companies must ... -
Pengaruh Relationship Marketing Dan Kualitas Layanan Digital Terhadap Niat Pembayaran Iuran Perlindungan Peserta (Studi Kasus Pada Umkm BP Jamsostek Medan Utara)
(Universitas Sumatera Utara, 2023)Medan Utara BP Jamsostek as the Organizing Agency for Employment Social Security for all levels of the workforce, includes MSMEs. However, there are still numerous MSMEs who are late in making dues payments. The objective ... -
Analisis Implementasi Knowledge Management terhadap Kinerja Karyawan PT Prima Multi Peralatan pada Divisi Rubber Tyred Gantry (RTG)
(Universitas Sumatera Utara, 2024)This research is based on the Key Performance Indicator (KPI) report regarding Equipment Readiness/Availability in the Rubber Tyred Gantry (RTG) Division of PT Prima Multi Peralatan. The purpose of this research is to ... -
Analisis Preferensi Konsumen dalam Keputusan Menggunakan Jasa Klinik Kecantikan (Studi Kasus pada Pelanggan WPL Aesthetic Clinic)
(Universitas Sumatera Utara, 2024)This research aims to analyze and determine consumer preferences in determining and choosing beauty clinic services at WPL Aesthetic Clinic Medan. The population in this study were customers who used beauty clinic ... -
Analisis Perbandingan Model Financial Distress pada Perusahaan Sektor Infrastruktur yang Terdaftar Dibursa Efek Indonesia Tahun 2018-2023
(Universitas Sumatera Utara, 2025)This study aims to find out and analyze the comparison of five financial distress models (modified Altman Z-Score, Springate, Taffler, Zmijewski, and Grover) in identifying the financial zones of infrastructure sector ...
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