• Analisis Faktor Faktor yang Mempengaruhi Loyalitas Konsumen dalam Pembelian Teh Celup Tobasari PTPN IV secara Online di Kota Medan 

  Khaizuron, Muhammad (Universitas Sumatera Utara, 2025)

  PT. Perkebunan Nusantara IV is a state-owned company that produces black tea and manages tea commodities covering 4% of its entire plantation business. PTPN IV expanded its tea marketing system online by using their ...

• Analisis Pengaruh Bauran Pemasaran (Marketing Mix 4P) terhadap Keputusan Pembelian Pisang Ambon Putih di Kota Medan 

  Siburian, Diki Febrialdo (Universitas Sumatera Utara, 2025)

  The purpose of this research is analyzing of the influence of the marketing mix on the purchasing decision of ambon white bananas in Kota Medan. The method of sampel selection conducted by using the accidental sampling ...

• Pengaruh Faktor Sosial Ekonomi terhadap Pendapatan Usahatani Padi Sawah (Studi Kasus: Desa Karang Anyar, Kecamatan Beringin, Kabupaten Deli Serdang) 

  Sitinjak, Naya Syahfitri (Universitas Sumatera Utara, 2025)

  This study examines the influence of social factors (age, education level, farming experience) and economic factors (land area, production costs, labor) on the income of rice farmers in Desa Karang Anyar, Kecamatan ...

• Analisis Preferensi Konsumen terhadap Keputusan Pembelian Beras (Kasus: Pasar Tradisional Medan Mega Trade Centre (MMTC) di Kecamatan Percut Sei Tuan) 

  Zavyra, Alda (Universitas Sumatera Utara, 2025)

  This study aims to analyze the attributes that become consumer preferences in rice purchasing decisions and analyze the attributes most considered by consumers in rice purchasing decisions at the MMTC Traditional Market, ...

• Analisis Usahatani Padi Sawah di Kecamatan Kotapinang Kabupaten Labuhanbatu Selatan Provinsi Sumatera Utara 

  Winata, Surya Hadi (Universitas Sumatera Utara, 2025)

  One of the agricultural products in Kabupaten Labuhanbatu Selatan is rice from sawah (wet rice fields). Rice, processed into rice grains, is a staple food for almost the entire population of Indonesia. The rice-producing ...

• Analisis Pendapatan Petani Cabai yang Menggunakan Pola Tanam Monokultur dan Tumpang Sari di Desa Purba Tua Baru, Kecamatan Silimakuta, Kabupaten Simalungun 

  Sitepu, Andreas Rivaldo (Universitas Sumatera Utara, 2025)

  Horticulture is a branch of agricultural science that includes the cultivation of ornamental plants, fruits, vegetables, flowers, and plants that have economic or consumption value. Horticulture involves various ...

• Determinan Faktor yang Mempengaruhi Volume Ekspor CPO Indonesia ke India 

  Sidabutar, Elia Kontesa (Universitas Sumatera Utara, 2025)

  This study aims to analyze the determinant factors influencing the export volume of Indonesia’s Crude Palm Oil (CPO) to India. A quantitative approach is employed using secondary data obtained from the Ministry of Agriculture ...

• Estimasi Pangsa Pasar dari Berbagai Merek Teh Celup dengan Menggunakan Rantai Markov di Kecamatan Medan Tuntungan 

  Aprillya, Angel Indah (Universitas Sumatera Utara, 2025)

  Tea is a beverage derived from agricultural raw materials, with teabags as the most popular product in Indonesia, packaged in heat-resistant filter paper bags. Popular teabag brands in the market include Sariwangi, Teh ...

• Analisis Kelayakan Usahatani Kemiri (Kasus : Desa Perbesi Kecamatan Tigabinanga Kabupaten Karo) 

  Sebayang, Riwendi Handika (Universitas Sumatera Utara, 2022)

  The purpose of this study was to analyze the feasibility of candlenut farm business by analyzing the value of the Break Event Point of the amount of production, the Break Event Point of the production price of candlenut ...

• Analisis Faktor-Faktor yang Mempengaruhi Penurunan Volume Ekspor Teh Indonesia ke Rusia 

  Dhanillho, Mhd (Universitas Sumatera Utara, 2024)

  This research aims to analyze the factors that influence the decline in the volume of Indonesian tea exports to Russia during the 1992-2022 period.This research is important as it provides insights into how Indonesia can ...

• Efektivitas Kebijakan Distribusi Pupuk Bersubsidi Bagi Petani Jagung (Studi Kasus: Kelurahan Pematang Raya, Kecamatan Raya, Kabupaten Simalungun) 

  Saragih, Govin Septian (Universitas Sumatera Utara, 2024)

  This study analyzes the effectiveness of the subsidized fertilizer distribution policy for corn farmers in Pematang Raya Village, Raya District, Simalungun Regency. Six main aspects are assessed in this study: price ...

• Analisis Faktor-Faktor yang Mempengaruhi Produktivitas Tenaga Kerja Pemanen Kelapa Sawit (Elaeis gunieensis Jacq.) PT. Perkebunan Nusantara IV Regional II ( Studi Kasus :PTPN IV Kebun Laras Kecamatan Bandar Huluan, Kabupaten Simalungun) 

  Ginting, Jonathan (Universitas Sumatera Utara, 2024)

  Indonesia is one of the largest producer of pam oil in the world. With this the palm oil significanty to foreign exchange receipts through the export of palm oil and its derivate products. Plantation companies are very ...

• Faktor -Faktor yang Mempengaruhi Minat Generasi Z terhadap Profesi Di Sektor Pertanian (Kasus : Desa Balai Kasih, Kecamatan Kuala, Kabupaten Langkat, Sumatera Utara) 

  Aprilia, Jelita (Universitas Sumatera Utara, 2024)

  Sustainable agricultural development relies heavily on the role of human resources. The younger generation is less interested in the agricultural sector due to the younger generation's interest in agricultural fields that ...

• Analisis Faktor-Faktor yang Mempengaruhi Pendapatan Usahatani Ubi Kayu (Manihot Esculanta Crantz) (Studi Kasus: Desa Karang Tengah, Kecamatan Serbajadi, Kabupaten Serdang Bedagai) 

  Amalia, Annisa Nur (Universitas Sumatera Utara, 2024)

  Indonesia has abundant natural resources. Cassava is one of the food substitutes for rice that plays an important role in sustaining food security in a region. Cassava has a fairly good nutritional value and is needed to ...

• Analisis Komparasi Curahan Tenaga Kerja Laki-Laki dan Perempuan pada Usahatani Padi Organik dan Anorganik (Kasus : Kelompok Tani Fajar dan Kelompok Tani Mekar Jaya, Desa Pematang Setrak, Kecamatan Teluk Mengkudu, Kabupaten Serdang Berdagai, Provinsi Sumatera Utara) 

  Wiratama, Fachri (Universitas Sumatera Utara, 2024)

  “The aim of this study is to analyze the labor input of male and female workers in organic and non-organic rice farming, as well as the factors influencing labor input and the factors that affect the percentage of female ...

• Analisis Forecasting Produksi Ubi Kayu (Manihot Esculenta) di Provinsi Sumatera Utara 

  Febrian, Gandhis Dwi (Universitas Sumatera Utara, 2024)

  Agriculture is one of the key sectors in improving the economy in Indonesia. North Sumatra Province is one of the agricultural centers, especially cassava production in Indonesia. This production is used for human food, ...

• Analisis Strategi Pengembangan Agrowisata di Kecamatan Berastagi Kabupaten Karo 

  Damanik, El Radon (Universitas Sumatera Utara, 2024)

  Berastagi District is a district that has the potential for beautiful nature and fertile land which is utilized as agro-tourism. Existing agritourism must be developed again so that it can compete with other tourist ...

• Faktor-Faktor yang Mempengaruhi Ekspor Kopi Arabika Sumatera Utara ke Lima Negara Tujuan Utama 

  Saddam, Muhammad (Universitas Sumatera Utara, 2025)

  MUHAMMAD SADDAM Factors Influencing the Export of Arabica Coffee from North Sumatra to Five Main Destination Countries (Supervised by RAHMANTA) The export of Arabica coffee from North Sumatra to various destination ...

• Faktor-Faktor yang Mempengaruhi Minat Mahasiswa Menjadi Wirausahawan Pertanian (Kasus: Mahasiswa Fakultas Pertanian Universitas Sumatera Utara) 

  Fasya, Putri (Universitas Sumatera Utara, 2024)

  The decline in the interest of the younger generation in working in the agricultural sector is at quite an alarming level. One way to increase the number of agricultural sector workers is to become agricultural entrepreneurs. ...

• Analisis Risiko Pemasaran Kentang (Solanum Tuberosum L) di Desa Sada Perarih, Kecamatan Merdeka, Kabupaten Karo 

  Panjaitan, M Irfan Fauzi (Universitas Sumatera Utara, 2024)

  This research aims to determine the marketing risks as a whole in potato agribusiness which focuses on the Sada Perarih village area, Merdeka sub-district, Karo district. Karo district is one of the potato agribusiness ...

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