Browsing Department of Management by Issue Date
Now showing items 1-20 of 8345
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Moderasi Pro Competition Absorptive Capacity dalam Meningkatkan Kinerja Produk Pengrajin Ulos di Kawasan Danau Toba Indonesia
(Universitas Sumatera Utara, 2025)The development of handloom weaver ulos in the Lake Toba region, Indonesia, is at an unused competitive advantage and only operates in activities related to the availability of raw materials, equipment, and labor (key ... -
Analisis Faktor-Faktor yang Memengaruhi Minat Keberlanjutan Pendidikan dan Pelatihan Online di Balai Pendidikan dan Pelatihan Pemeriksaan Keuangan Negara Medan melalui Kualitas Pengalaman Pembelajaran
(Universitas Sumatera Utara, 2025)This study analyzes the factors influencing the continuance intention of online education and training at the Balai Pendidikan dan Pelatihan Keuangan Negara Medan with learning experience quality as a mediating variable. ... -
Pengaruh Modal Sosial dan Kapabilitas Inovasi terhadap Kinerja UMKM melalui Keunggulan Bersaing pada Perempuan Wirausahawan di Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)Indonesia, with a population of 273.5 million, faces the challenge of unemployment, which reached 9.77 million in 2020, contributing to poverty and crime rates. Entrepreneurship, Particularly MSMEs managed by women, serves ... -
Analisis Pengaruh Manajemen Konflik, Keterlibatan Pegawai, dan Keseimbangan Kehidupan-Kerja terhadap Kinerja Pegawai BPS Provinsi Sumatera Utara dengan Kesejahteraan Pegawai sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)Employee work performance is a crucial aspect in supporting organizational success, including within the BPS of Sumatera Utara Province. Various factors such as conflict management, employee involvement, and work-life ... -
Analisis Pengaruh Innovation Capability, Digital Competence, dan Digital Transformation terhadap Kinerja UKM Kuliner di Kota Medan melalui Self-Directed Learning
(Universitas Sumatera Utara, 2025)The global economic crises and the Covid-19 pandemic have significantly impacted the culinary SME sector in Medan, as evidenced by a decline in the number of business units from 12,500 (2021) to 12,226 (2023) and an increase ... -
Pengaruh Manajemen Talenta Dan Manajemen Pengetahuan Terhadap Kinerja Karyawan Dengan Keterikatan Karyawan Sebagai Variabel Intervening Pada PT. Bank Sumut Kantor Pusat Medan
(Universitas Sumatera Utara, 2025)Employee performance is a key element in achieving company goals and optimizing operations. PT Bank Sumut Head Office Medan needs to focus on improving performance, especially after facing revenue challenges in previous ... -
Pengaruh Beban Kerja, Servant Leadership, dan Suksesi Kepemimpinan terhadap Kinerja Karyawan PT Perkebunan Nusantara (Studi Kasus PTPN 4 Kota Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine the influence of Workload, Servant Leadership, and leadership succession on the performance of PT Perkebunan Nusantara 4 employees. This research is associative research and the type of data ... -
Pengaruh Brand Image, Product Quality dan Product Innovation terhadap Keputusan Pembelian Produk BB Cream Wardah (Studi Kasus Konsumen Matahari Departement Store Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of brand image, product quality, and product innovation on purchasing decisions for Wardah BB Cream products. This research is associative, and the type of data ... -
Pengaruh Green Marketing, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Skincare Avoskin (Studi Kasus Pada Konsumen di Store Underprice Jamin Ginting Medan)
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of green marketing, brand image and product quality on purchasing decisions for Avoskin skincare products. This research is associative research and the type of ... -
Pengaruh Perceived Value dan Destination Brand Experience terhadap Minat Berkunjung Kembali melalui Kepuasan Wisatawan sebagai Variabel Intervening pada Ekowisata Bukit Lawang
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of perceived value and destination brand experience on revisit intention through tourist satisfaction as an intervening variable at the Bukit Lawang ecotourism destination. This ... -
Pengaruh Kualitas Pelayanan, Harga, dan Keamanan terhadap Minat Menggunakan Ulang Jasa Transportasi Online Indrive di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of service quality, price and safety on interest in reusing indrive online transportation services in the city of Medan. This research is a type of associative research ... -
Pengaruh Penggunaan E–Wallet, Flash Sale, dan Literasi Keuangan terhadap Perilaku Konsumtif pada Pembelian Produk Virtual dalam Game Online Mobile Legends (Studi Kasus pada Generasi Z Pemain Mobile Legends)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of using e–wallets, flash sales, and financial literacy on consumptive behavior in purchasing virtual products in the Mobile Legends online game. Along with the increasing ... -
Pengaruh Persepsi Harga, Atribut Produk Wisata dan Sosial Media Marketing Terhadap Keputusan Berkunjung di Pantai Kenangan Tigaras
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence of price perceptions, tourism product attributes and social media marketing on the decision to visit Kenangan Beach Tigaras. This research is associative research ... -
Pengaruh Keseimbangan Kehidupan-Kerja (Work-Life Balance), Komunikasi Interpersonal, dan Efikasi Diri (Self-Efficacy) Terhadap Kepuasan Kerja Guru Wanita Di SMA Negeri 1 Pangururan Kabupaten Samosir
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Work-Life Balance, Interpersonal Communication, and Self-Efficacy Towards Work Satisfaction of Female Teachers at SMA Negeri 1 Pangururan Kabupaten Samosir. This research is an ... -
Pengaruh Kepemilikan Institusional, Leverage, dan Likuiditas terhadap Effective Tax Rate pada Perusahaan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2018 – 2022
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of institutional ownership, leverage, and liquidity on effective tax rate in property and real estate companies. The population in this study are property and real estate companies ... -
Pengaruh Variasi Produk, Kualitas Produk dan Harga terhadap Keputusan Pembelian Aksesoris Wanita di MR.DIY Plaza Medan Fair
(Universitas Sumatera Utara, 2025)This research was conducted to determine the effect of product variety, product quality and price on purchasing decisions for women's accessories at MR.DIY Plaza Medan Fair. This study aimed to determine and analyze how ... -
Peran Emotional Marketing Dan Destination Image Terhadap Positive Electronic Word Of Mouth Melalui Tourist Satisfaction Sebagai Variabel Mediasi Pada Wisata Siantar Zoo
(Universitas Sumatera Utara, 2025)This study aims to analyze and determine the influence of Emotional Marketing and Destination Image on Positive Electronic Word of Mouth through Tourist Satisfaction as a mediating variable in Siantar Zoo tourism. The ... -
Pengaruh Financial Literacy, Perceived Ease of Use, Perceived Usefullness dan Trust terhadap Keputusan Menggunakan BRImo (Studi Kasus Generasi Milenial Pengguna Aplikasi BRImo di Helvetia Tengah)
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the influence of financial literacy, perceived ease of use, perceived usefullness and trust on the decision to use BRImo. Technological innovation in the banking sector demands that ... -
Pengaruh Service Quality dan Citra Institusi terhadap Loyalitas Mahasiswa melalui Kepuasan sebagai Variabel Intervening pada Universitas Battuta
(Universitas Sumatera Utara, 2025)Universities play an important role as the main pillar in driving national transformation, both in terms of economy, social, and culture. In the era of globalization and revolution 4.0, the role of universities is becoming ... -
Pengaruh Harga dan Celebrity Endorser terhadap Purchase Decision dengan Citra Merek sebagai Variabel Intervening pada Produk Skincare MS. Glow
(Universitas Sumatera Utara, 2025)The beauty industry has been experiencing continuous growth over the years. In Indonesia, several well-known skincare brands have emerged, one of which is Ms Glow. Ms Glow have received the Indonesia Top Corporate Social ...