Department of Management: Recent submissions
Now showing items 1-20 of 8595
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Analisis Peran Moderasi Siklus Hidup Perusahaan dalam Hubungan antara R&D Expenditures terhadap Performa Masa Depan Perusahaan dan Earnings Uncertainty pada Perusahaan Sub Sektor Farmasi di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2023)The purpose of this research was to analyze the effect of Firm Life Cycle as a Moderating Variable on the relationship between R&D Expenditures, Future Performance, and Earnings Uncertainty in Pharmacy Sub Sector Listed ... -
Pengaruh Pelatihan dan Motivasi Kerja terhadap Kinerja Pegawai dengan Dukungan Pemimpin sebagai Variabel Moderating pada Perguruan Panca Budi Medan
(Universitas Sumatera Utara, 2015)In achieving satisfactory performance required professional capability and to achieve that goal through several stages or conditions. Formal education is still not sufficient to achieve professional skills. To the ability ... -
Pengaruh Stres Kerja, Kepuasan Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan pada Bank BTN KC Medan
(Universitas Sumatera Utara, 2025)The research was conducted on employees of Bank BTN KC Medan, using a quantitative method through the distribution of questionnaires to [number of respondents] respondents. The data analysis technique used is multiple ... -
Pengaruh Talent Management dan Knowledge Management terhadap Kinerja Karyawan dengan Employee Engagement sebagai Variabel Mediasi pada PT. Bank Mandiri Cabang Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)One of the key functions of effective human resource management within a company is to identify talent individual capabilities that hold potential to improve employee productivity and, more importantly, enhance employee ... -
Pengaruh Transformasi Digital dan Lingkungan Belajar terhadap Prestasi Belajar Mahasiswa (Studi Kasus pada Mahasiswa Manajemen Angkatan 2021 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study aims to examine and analyze the influence of digital transformation and learning environment on students’ academic achievement, with a case study on Management students of the 2021 cohort, Faculty of Economics ... -
Pengaruh Perilaku Kerja Inovatif, Disiplin Kerja, dan Kepuasan Kerja terhadap Kinerja Aparatur Sipil Negara di Sekretariat Daerah Kabupaten Langkat
(Universitas Sumatera Utara, 2025)The performance of the State Civil Apparatus (ASN) plays an important role in the success of government administration. ASN must continuously improve its performance, because a decline in ASN performance will affect the ... -
Pengaruh Motivasi Belajar dan Disiplin Belajar terhadap Prestasi Belajar Mahasiswa (Studi Kasus Mahasiswa Program Studi S1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara Angkatan 2021)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of learning motivation and learning disipline on the academic achievement of management students at the Faculty of Economics and Business, University North Sumatera ... -
Pengaruh Electronic Word of Mouth (EWOM) dan Celebrity Endorsement Terhadap Minat Beli Konsumen Pada E-Commerce Lazada (Studi Kasus Pada Mahasiswa Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This research aims to analyze the influence of Electronic Word of Mouth (E-WOM) and Celebrity Endorsement on consumer purchase intention in the Lazada E-Commerce platform. The rapid development of digital technology and ... -
Analisis Pengaruh Inflasi, BI Rate, Nilai Tukar Rupiah, Harga Emas Dunia, dan Pertumbuhan Ekonomi terhadap Harga Saham Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2023)This study aims Analysis The Effect Of Inflation, BI Rate, Rupiah Exchange Rate, World Gold Price, And Economic Growth On Stock Prices Of Mining Companies Listed In Indonesia Stock Exchange listed on the Indonesia Stock ... -
Pengaruh Pendekatan Push, Pull, dan Mooring terhadap Perilaku Beralih Layanan Pembayaran Manual ke Layanan Berbasis Fintech melalui Niat Beralih pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of the Push–Pull–Mooring (PPM) approach on switching behavior from manual payment methods to fintech-based payment services, with switching intention as a mediating variable based ... -
Pengaruh Price, E-Service Quality, dan Product Innovation terhadap Customer Loyalty pada Kopi Kenangan Ruko Sultan Hasanuddin Kota Binjai
(Universitas Sumatera Utara, 2025)In the era of modern business competition, the coffee industry has experienced rapid growth in line with the increasing consumer interest in ready-to-drink coffee beverages. This phenomenon encourages every business player ... -
Pengaruh Kualitas Produk, Harga, dan Citra Merek Terhadap Keputusan Pembelian Produk Macbook Pada Mahasiswa Fakultas Teknik Universitas Sumatera Utara Tahun 2025
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of Product Quality, Price, and Brand Image on the Purchase Decision of MacBook products among students of the Faculty of Engineering, University of North Sumatra. The research method ... -
Pengaruh Marketing Omnichannel dan Brand Awareness terhadap Brand Loyalty dari Konsumen Kopi Kenangan Ruko OCBC Jalan Setia Budi Medan
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine omnichannel marketing and brand awareness simultaneously and partially affect brand loyalty from consumers of Kopi Kenangan Ruko OCBC Jalan Setia Budi Medan. This type of research ... -
Pengaruh Service Quality, Product Quality, dan Price Terhadap Customer Satisfaction Pada Cold 'N Brew Cabang Abdullah Lubis Medan
(Universitas Sumatera Utara, 2025)Penelitian ini bertujuan untuk mengetahui pengaruh service quality, product quality, dan price terhadap customer satisfaction pada Cold ‘N Brew Cabang Abdullah Lubis Medan. Penelitian ini adalah penelitian asosiatif dan ... -
Pengaruh Stres Kerja, Kepuasan Kerja, dan Motivasi Kerja terhadap Kinerja Karyawan pada PT. Tirta Sibayakindo Doulu Berastagi (AQUA)
(Universitas Sumatera Utara, 2025)In the workplace, employee performance is a crucial factor that determines the success and productivity of a company. Various factors can influence the level of performance, including job stress, job satisfaction, and work ... -
Pengaruh E-Commerce, Kualitas Produk, dan Citra Merek terhadap Keputusan Pembelian Produk Skincare Skintific (Studi Kasus pada Konsumen Skintific di Delipark Mall Medan)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of E-Commerce, Product Quality, and Brand Image on the purchase decision of Skintific skincare products among Skintific consumers at Delipark Mall in Medan. This study ... -
Pengaruh Promo Diskon "Dine Out Deals" dan Desain Komunikasi Visual terhadap Keputusan Pembelian Konsumen pada Layanan Grabfood di Sun Plaza Mall Kota Medan dengan Minat Beli sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)The decline in GrabFood usage compared to its competitors raises questions regarding market dominance and the platform’s growth sustainability. Visual communication design is expected to facilitate message delivery; ... -
Pengaruh Overconfidence, Herding Effect, dan Self-Monitoring terhadap Keputusan Investasi Cryptocurrency Bitcoin (Studi Kasus pada Pengguna Indodax)
(Universitas Sumatera Utara, 2025)This study aims to examine the influence of Overconfidence, Herding Effect, and Self-Monitoring on Bitcoin Cryptocurrency investment decisions among Indodax users in Medan City. This research adopts a descriptive ... -
Pengaruh Brand Trust dan Harga Produk Terhadap Keputusan Pembelian Voucher Games (Studi Kasus pada Toko Online Codashop)
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of brand trust and product price on purchasing decisions for game vouchers at the Codashop online store, focusing on students of the Faculty of Economics and Business, University ... -
Pengaruh Kepemimpinan Transformasional dan Motivasi Kerja terhadap Kinerja Karyawan Melalui Kepuasan Kerja di PT Alfa Scorpii – Yamaha AR Hakim
(Universitas Sumatera Utara, 2025)This research is motivated by challenges related to employee performance at PT. Alfa Scorpii - Yamaha Ar Hakim, where there has been a year-on-year decline in sales realization and customer satisfaction. Therefore, this ...